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    Opinion

    Expert commentary, analysis and thought leadership from across the industry.

    That’s Sunday night: Reset, recharge, and we’ll take it from here tomorrow.
    Opinion

    That’s Sunday night: Reset, recharge, and we’ll take it from here tomorrow.

    Sunday night has its own rhythm. The weekend is still lingering, Monday hasn’t fully arrived, and the industry takes a breath before it all starts again.

    By RET Editorial22 Feb 20262 min read

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    Growth with Integrity: Why Values Must Scale with the Business
    Opinion

    Growth with Integrity: Why Values Must Scale with the Business

    In business, growth can be addictive. More offices. More agents. More market share. On paper, expansion looks like success. But after years in this industry, I’ve learned something that matters more than any growth graph:

    By RET Editorial14 Feb 20262 min read
    6,500 Prompts in Less Than 24 Hours. What Are The Lessons We Need To Be Taking From AI, NOW
    Opinion

    6,500 Prompts in Less Than 24 Hours. What Are The Lessons We Need To Be Taking From AI, NOW

    More than 6,500 prompts were generated by real estate professionals in less than 24 hours following the launch of Xenova, a new AI assistant developed by Real Estate Today. For a platform introduced only days ago, the pace of early.

    By RET Editorial1 Feb 20262 min read
    Public Records, Private Lessons for the Property Industry
    Opinion

    Public Records, Private Lessons for the Property Industry

    The New South Wales Government has unveiled a new public register designed to increase transparency around regulatory action taken against real estate agents, property managers and strata managing agents.

    By RET Editorial1 Feb 20262 min read
    2026: Turning Network Strength Into a Growth Advantage
    Opinion

    2026: Turning Network Strength Into a Growth Advantage

    As 2026 takes shape, early performance patterns across the network are already clear. Pipelines are building, recruitment conversations are active, and the gap between connected offices and isolated ones is widening. Market conditions will.

    By RET Editorial1 Feb 20262 min read
    Real Estate Today launches Xenova, a FREE AI-powered PR and marketing assistant built exclusively for the real estate industry
    Opinion

    Real Estate Today launches Xenova, a FREE AI-powered PR and marketing assistant built exclusively for the real estate industry

    I know what your thinking, Chat GPT just called something else right? WRONG! Real Estate Today today officially launches Xenova, a free AI-powered PR and marketing assistant designed to transform how real estate professionals create.

    By RET Editorial30 Jan 20262 min read
    REAL ESTATE TODAY ANNOUNCES WINNERS FOR THE 2026 TRAILBLAZER AWARDS
    Opinion

    REAL ESTATE TODAY ANNOUNCES WINNERS FOR THE 2026 TRAILBLAZER AWARDS

    REAL ESTATE TODAY ANNOUNCES WINNERS FOR THE 2026 TRAILBLAZER AWARDS

    By RET Editorial28 Jan 20262 min read
    Why “1,000 Properties” Is the Wrong Growth Goal
    Opinion

    Why “1,000 Properties” Is the Wrong Growth Goal

    It’s the phrase I hear almost every week. "I just want to hit 1,000 properties." It is usually said with ambition, often with pride, and sometimes with a distinct undercurrent of exhaustion. But while it sounds impressive at a dinner party.

    By RET Editorial26 Jan 20262 min read
    Is This Western Australia’s Best-Kept Secret?
    Opinion

    Is This Western Australia’s Best-Kept Secret?

    Every so often, a property comes along that doesn't just offer a place to live, but a completely new way of life.

    By RET Editorial15 Jan 20262 min read
    One Calendar. Every Event. The Real Estate Industry Finally Has a Single Place to See What’s On
    Opinion

    One Calendar. Every Event. The Real Estate Industry Finally Has a Single Place to See What’s On

    The real estate industry is one of the most active professional sectors in the country, with a constant flow of training sessions, webinars, seminars, conferences, awards programs and national events taking place across Australia and New.

    By RET Editorial14 Jan 20262 min read
    REMAX Multi Office Agency Merge to Prime Sunshine Coast Location
    Opinion

    REMAX Multi Office Agency Merge to Prime Sunshine Coast Location

    Cementing his commitment as one of the Sunshine Coast’s leading agents and business owners, REMAX Property Sales broker owner Tristan Brown has merged his two successful real estate offices to one centralised Sunshine Coast location.

    By RET Editorial13 Jan 20262 min read
    Industry Leaders Unite to Launch Harcourts Werribee
    Opinion

    Industry Leaders Unite to Launch Harcourts Werribee

    Three highly respected real estate professionals have united to launch Harcourts Werribee, a dynamic new real estate brand poised to redefine service standards across Melbourne’s Western Suburbs. Rick O’Halloran, Reece Beckley and Petar.

    By RET Editorial12 Jan 20262 min read
    January 1st Doesn’t Create Momentum, It Reveals It
    Opinion

    January 1st Doesn’t Create Momentum, It Reveals It

    The first day of the year carries a certain expectation in real estate. Fresh starts. Renewed energy. A sense that momentum can be switched on simply because the calendar has changed.

    By RET Editorial30 Dec 20252 min read
    PODCAST: TikTok Sold Them: No Ads. No Portals. Just Strategy.
    Opinion

    PODCAST: TikTok Sold Them: No Ads. No Portals. Just Strategy.

    🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today. What happens when you ditch signboards, skip the portals, and spend zero on ads?In this episode, we’re diving into a marketing approach that’s cutting.

    By RET Editorial27 Dec 20252 min read
    January Momentum Is Not a Mystery. It’s Claimed Early
    Opinion

    January Momentum Is Not a Mystery. It’s Claimed Early

    Every year, the real estate industry repeats the same conversation in January. Why some agents seem to start the year already in motion.Why others spend weeks trying to warm the market back up.

    By RET Editorial26 Dec 20252 min read
    The Week Between Christmas and New Year Is Where the Gap Quietly Widens (Part Two)
    Opinion

    The Week Between Christmas and New Year Is Where the Gap Quietly Widens (Part Two)

    The period between Christmas and New Year has always existed outside the normal operating rhythm of the real estate industry.

    By RET Editorial26 Dec 20252 min read
    This Is the Week Strong Brands Decide What They Will Not Do Next Year
    Opinion

    This Is the Week Strong Brands Decide What They Will Not Do Next Year

    The final days of the year are often framed around what comes next. New goals. New plans. New momentum. What is discussed far less is what gets left behind.

    By RET Editorial24 Dec 20252 min read
    Thank You For An Incredible Year
    Opinion

    Thank You For An Incredible Year

    As the year comes to a close, I wanted to step out from behind the publication for a moment and speak directly.

    By RET Editorial24 Dec 20252 min read
    When Activity Slows, Professional Judgement Becomes the Differentiator
    Opinion

    When Activity Slows, Professional Judgement Becomes the Differentiator

    The week of Christmas sits outside the usual operating rhythm of the real estate industry.Campaigns pause, inboxes quieten and decision-making slows. For many professionals, this is viewed as downtime. In reality, it is a period where.

    By RET Editorial23 Dec 20252 min read
    The Final Week Before Christmas Still Matters More Than Most Agents Think
    Opinion

    The Final Week Before Christmas Still Matters More Than Most Agents Think

    In the lead up to Christmas, many agencies begin to wind down marketing and outreach, assuming attention has largely shifted away from property.

    By RET Editorial21 Dec 20252 min read

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