Real Estate Today — Australian Edition
    HomeMarketing

    Marketing

    Branding, campaigns, social media, PR and marketing strategy for real estate professionals.

    REAL REMAX GROUP MARKS GLOBAL MILESTONE AS REMAX AUSTRALIA STRENGTHENS
    Industry News

    REAL REMAX GROUP MARKS GLOBAL MILESTONE AS REMAX AUSTRALIA STRENGTHENS

    REMAX Australia remains independent following the US$880 million global merger with Real, maintaining its brand and business model. Learn more.

    By RET Editorial25 Aug 20262 min read
    Agency HQ — your brand, your systems, your profit
    35% of major real estate sites are invisible to AI
    Industry News

    35% of major real estate sites are invisible to AI

    Over a third of major Australian real estate agency websites fail AI visibility audits, hindering AI discoverability. Discover why and what agencies can do.

    By Sandy Abram | Founder of Foundable24 Aug 20262 min read
    Are We Looking Through a Window or Into a Mirror?
    Opinion

    Are We Looking Through a Window or Into a Mirror?

    Discover why Australian businesses learn more from failure than success. Learn to capture critical insights beyond celebratory results.

    By Katrina Tarrant, CEO of Urban Real Estate23 Aug 20262 min read
    One Cup, one community, a difference that matters
    Community

    One Cup, one community, a difference that matters

    What if one simple cup could help make a meaningful difference? That is the idea behind ONE CUP , a new campaign from the Saba Rose Button Foundation launching Monday to raise funds and awareness in support of children living with additional needs and their families.

    By RET Editorial23 Aug 20262 min read
    Why One Project Marketing Boss Walked Away to Bet on AI
    Technology & PropTech

    Why One Project Marketing Boss Walked Away to Bet on AI

    Mark Bernberg pivots from project sales leadership to full-time AI proptech with PRiMAX, signalling a shift in real estate's technological frontier.

    By RET Editorial16 Aug 20262 min read
    A Rate Hold Doesn't Mean We Should Hold Back
    Opinion

    A Rate Hold Doesn't Mean We Should Hold Back

    Interest rates on hold? Real estate businesses must focus on controllable factors for growth, not just market conditions. Explore opportunities now.

    By Tina Ashton, Harcourts Chief Growth Officer, responds to the latest RBA rates decision16 Aug 20262 min read
    2026 Has Already Changed Real Estate. More Change Is Coming.
    Leadership & Management

    2026 Has Already Changed Real Estate. More Change Is Coming.

    Australian property market braces for 2027 reforms, including AML/CTF updates and Victorian legislative changes. Adaptability is key for industry success.

    By Catherine Rogers, Chief Operating Officer/Head of AML13 Aug 20262 min read
    RBA Rate Hold Brings Certainty to Melbourne Buyers, but Recovery Will Take Time
    Opinion

    RBA Rate Hold Brings Certainty to Melbourne Buyers, but Recovery Will Take Time

    RBA rate hold brings certainty to Melbourne property buyers. Discover how the pause in interest rate hikes impacts market recovery and buyer confidence.

    By RET Editorial11 Aug 20262 min read
    AI Assistant supporting the Australian property journey as realestate.com.au launches NextGen Now showcase
    Technology & PropTech

    AI Assistant supporting the Australian property journey as realestate.com.au launches NextGen Now showcase

    realestate.com.au launches NextGen Now, featuring AI Assistant and immersive tours to enhance the Australian property journey for buyers and agents.

    By RET Editorial11 Aug 20262 min read
    Property Managers Are Recording More Than Ever. Has Agency Policy Kept Up?
    Property Management

    Property Managers Are Recording More Than Ever. Has Agency Policy Kept Up?

    Victorian rental inspections face scrutiny over video recording. Are Australian property management agencies equipped to handle new data privacy demands?

    By RET Editorial10 Aug 20262 min read
    Local Roots. Global Reach. AQ Properties Joins Harcourts
    Network News

    Local Roots. Global Reach. AQ Properties Joins Harcourts

    Western Sydney's AQ Properties rebrands to Harcourts AQ, joining the global network while retaining its commitment to local values and personalised service.

    By RET Editorial10 Aug 20262 min read
    The People Behind the Numbers
    Opinion

    The People Behind the Numbers

    The Census reveals Australia's evolving demographics. Discover the personal stories and human decisions behind the real estate statistics.

    By Adrian Knowles, Harcourts Australia CEO, reflects on the up-coming National Census10 Aug 20262 min read
    Independent success story joins super brand as Renshaw Real Estate becomes Raine & Horne Morisset
    Network News

    Independent success story joins super brand as Renshaw Real Estate becomes Raine & Horne Morisset

    Renshaw Real Estate merges with Raine & Horne Morisset, enhancing local service with national reach and cutting-edge technology. Learn more.

    By RET Editorial10 Aug 20262 min read
    One Street Record Can Fill an Agents Diary for a Year
    Industry News

    One Street Record Can Fill an Agents Diary for a Year

    Giordano Stepancic is the chief executive and co-founder of Property.Credit, a pay-at-settlement service that lets sellers fund styling, marketing and pre-sale works with nothing to pay until settlement, across Australia & New Zealand.

    By RET Editorial4 Aug 20262 min read
    The 81-Year-Old Agent Whose Clients Still Refuse to Let Him Retire
    People & Culture

    The 81-Year-Old Agent Whose Clients Still Refuse to Let Him Retire

    Lawrence Molachino began selling real estate in 1973. More than half a century later, former clients are still calling, and he is still answering. There are no elaborate videos, carefully rehearsed listing presentations or personal-brand campaigns.

    By RET Editorial4 Aug 20262 min read
    What Commercial Property Can Learn from the World Cup
    Opinion

    What Commercial Property Can Learn from the World Cup

    Learn how commercial property investors can adapt and thrive in changing markets by applying World Cup-winning strategies of discipline and execution.

    By Tom Donnelly Head of Commercial, NAI Harcourts2 Aug 20262 min read
    A Night Without Home returns to raise $1 million to help end homelessness in Australia
    Community

    A Night Without Home returns to raise $1 million to help end homelessness in Australia

    A Home for All Foundation’s A Night Without Home campaign returns to rally the property industry to tackle homelessness and housing insecurity

    By A Home for All Foundation's flagship fundraising campaign is returning for its second year, inviting the property industry to spend a night without the comfort of home this October. 26 July 20262 min read
    Local community connections, strong team culture and market leadership drive success for Raine & Horne Lower North Shore
    Sales

    Local community connections, strong team culture and market leadership drive success for Raine & Horne Lower North Shore

    Raine & Horne Lower North Shore, among the super brand’s two best-selling offices in its 200-strong NSW/ACT network in 2025, reports that quality, well-located properties in the region continue to…

    By RET Editorial25 July 20262 min read
    If You Could Only Keep One Thing, What Would It Be?
    Opinion

    If You Could Only Keep One Thing, What Would It Be?

    Every real estate professional builds their business around a collection of valuable assets. Some spend years developing a database of past clients and referral partners. Others invest heavily in their personal brand, social media presence or the latest technology.

    By RET Editorial13 July 20262 min read
    Why the Best Agents Are Quietly Becoming Harder to Recruit
    People & Culture

    Why the Best Agents Are Quietly Becoming Harder to Recruit

    For years, recruiting top-performing real estate agents was largely a numbers game. Offer a better commission split, a bigger market share or a stronger brand, and chances were you'd at least get a meeting. Today, that formula is changing.

    By RET Editorial12 July 20262 min read

    Page 2 of 16 — 313 stories