REAL ESTATE TODAYAustralian Edition
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    Branding, campaigns, social media, PR and marketing strategy for real estate professionals.

    He Invented a Thief to Market a Listing. Half a Million People Watched.
    Marketing

    He Invented a Thief to Market a Listing. Half a Million People Watched.

    A Melbourne agent's fake open-home theft story drew 500,000 views, raising questions about viral real estate marketing, consumer trust and agency risk.

    By RET Editorial17 Aug 20262 min read
    Agency HQ — your brand, your systems, your profit
    Real Estate Marketing Is Obsessed With Looking Successful. This Agent Did the Opposite.
    Marketing

    Real Estate Marketing Is Obsessed With Looking Successful. This Agent Did the Opposite.

    Real estate agents have spent years being told to polish their image. Professional photography. Expensive cars. Immaculate suits. Carefully staged videos. Awards, rankings and sales results presented as proof that the person on the billboard is more successful than everyone else.

    By RET Editorial16 Aug 20262 min read
    750 Leads in Six Weeks, But Volume Is Only Half the Story
    Marketing

    750 Leads in Six Weeks, But Volume Is Only Half the Story

    Bespoke Media says its strongest real estate lead generation campaign of 2026 has produced more than 750 leads in six weeks.

    By RET Editorial13 Aug 20262 min read
    Social media found the buyer
    Marketing

    Social media found the buyer

    Cape Paterson home sold for $1.405M after social media marketing campaign reached a new buyer. Discover the power of connected campaigns beyond portals.

    By RET Editorial7 Aug 20262 min read
    The Dinosaur Listing That Roared to 50,000 Views
    Marketing

    The Dinosaur Listing That Roared to 50,000 Views

    Ray White Maleny's AI-driven dinosaur campaign attracted 50,000+ views for vacant land. Discover the marketing lessons for Australian real estate.

    By RET Editorial4 Aug 20262 min read
    Bespoke Media and GetConnects Join Forces to Deliver Fully Integrated Winter Campaign Built to Bolster Spring Market Success
    Marketing

    Bespoke Media and GetConnects Join Forces to Deliver Fully Integrated Winter Campaign Built to Bolster Spring Market Success

    Bespoke Media and GetConnects launch the 11th annual Selling in Spring, Starts in Winter campaign, providing real estate agents with a full prospecting system.

    By RET Editorial13 July 20262 min read
    Why Real Estate Needs to Rethink Marketing in an Attention-First World
    Marketing

    Why Real Estate Needs to Rethink Marketing in an Attention-First World

    Shift your real estate marketing strategy from search to attention-first. Learn how human-led content and social-first trust build long-term brand equity.

    By Alicia Johncock, Digital Marketing Manager at Harcourts International, on navigating a rapidly changing digital landscape28 May 20262 min read
    Agents Turning a Property Listing Into a Media Event
    Marketing

    Agents Turning a Property Listing Into a Media Event

    In a market where buyers are bombarded with listings every hour of the day, one Western Sydney campaign is proving that modern real estate marketing is no longer just…

    By RET Editorial15 May 20262 min read
    🔥 Stop Trying to Go Viral & Start Trying to Be Remembered
    Marketing

    🔥 Stop Trying to Go Viral & Start Trying to Be Remembered

    There’s a quiet frustration sitting across the real estate industry right now. Agents are posting more than ever. Videos. Listings. Just solds. Market updates. Personal content. Reels. Stories. Everything the industry has been told to do.

    By RET Editorial4 May 20262 min read
    Trailblazer Spotlight 2026, Ellen Bathgate is Helping Agencies Turn Content Into a Growth System
    Marketing

    Trailblazer Spotlight 2026, Ellen Bathgate is Helping Agencies Turn Content Into a Growth System

    In a market where attention is hard won and consistency is even harder to maintain, Ellen Bathgate is Real Estate Today Australia's winner of Trailblazer of the Year for…

    By RET Editorial19 Apr 20262 min read
    The TikTok Campaign That Secured A Quick, Successful Sale
    Marketing

    The TikTok Campaign That Secured A Quick, Successful Sale

    It’s more important than ever for real estate agents to understand where people are paying attention.

    By RET Editorial16 Apr 20262 min read
    What the Year of the Horse means for real estate in 2026
    Marketing

    What the Year of the Horse means for real estate in 2026

    Real Estate Today Australia delivers the latest property industry news, rankings, and insights for agents, networks, and professionals nationwide.

    By RET Editorial6 Apr 20262 min read
    The One Marketing Strategy Agents Ignore While Chasing Everything Else
    Marketing

    The One Marketing Strategy Agents Ignore While Chasing Everything Else

    Real Estate Today Australia delivers the latest property industry news, rankings, and insights for agents, networks, and professionals nationwide.

    By RET Editorial6 Apr 20262 min read
    LJ Hooker’s Canva-Driven Shake-Up: Real Estate Branding, Rewritten
    Marketing

    LJ Hooker’s Canva-Driven Shake-Up: Real Estate Branding, Rewritten

    LJ Hooker has undertaken a significant brand and operational upgrade across its trans-Tasman network, adopting Canva’s enterprise platform to modernise content delivery, enhance consistency, and bring creative execution directly into the.

    By RET Editorial12 July 20252 min read
    Soft spring conditions will trigger decades of referrals for agents
    Opinion

    Soft spring conditions will trigger decades of referrals for agents

    Australia's top agent says soft spring selling conditions present the chance to build decades-long pipelines, with sellers he represented throughout the GFC generating five times more referral listings than those he helped in hot markets.

    By RET Editorial4 Sept 20262 min read
    If You’re Still Creating Your Marketing Week to Week, Spring Is Going to Hurt
    Industry News

    If You’re Still Creating Your Marketing Week to Week, Spring Is Going to Hurt

    Elevate your real estate marketing. Ditch weekly content creation for a strategic approach leveraging client insights and AI. Learn more.

    By Ellen Bathgate | Founder of Content Collab29 Aug 20262 min read
    REAL REMAX GROUP MARKS GLOBAL MILESTONE AS REMAX AUSTRALIA STRENGTHENS
    Industry News

    REAL REMAX GROUP MARKS GLOBAL MILESTONE AS REMAX AUSTRALIA STRENGTHENS

    REMAX Australia remains independent following the US$880 million global merger with Real, maintaining its brand and business model. Learn more.

    By RET Editorial25 Aug 20262 min read
    35% of major real estate sites are invisible to AI
    Industry News

    35% of major real estate sites are invisible to AI

    Over a third of major Australian real estate agency websites fail AI visibility audits, hindering AI discoverability. Discover why and what agencies can do.

    By Sandy Abram | Founder of Foundable24 Aug 20262 min read
    Are We Looking Through a Window or Into a Mirror?
    Opinion

    Are We Looking Through a Window or Into a Mirror?

    Discover why Australian businesses learn more from failure than success. Learn to capture critical insights beyond celebratory results.

    By Katrina Tarrant, CEO of Urban Real Estate23 Aug 20262 min read
    One Cup, one community, a difference that matters
    Community

    One Cup, one community, a difference that matters

    What if one simple cup could help make a meaningful difference? That is the idea behind ONE CUP , a new campaign from the Saba Rose Button Foundation launching Monday to raise funds and awareness in support of children living with additional needs and their families.

    By RET Editorial23 Aug 20262 min read

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