Sales agents
Working agents across metropolitan and regional Australia who read industry news daily and follow what leading networks, coaches and suppliers are doing.
Advertising and partnerships
Reach the Australian real estate industry with Real Estate Today
Real Estate Today Australia is an independently owned Australian real estate industry publication and commercial media platform. Organisations use it for direct visibility with sales agents, principals, property managers, business development managers, network leaders and industry decision-makers across the country. Independent Australian real estate industry news, insights and opportunities.
Who you can reach
The people who run Australian real estate businesses
Principals and business owners
Decision-makers responsible for brand, technology, recruitment, profitability and growth inside independent agencies and franchise offices.
Property managers and BDMs
Property management teams and business development managers focused on rent roll growth, compliance, service delivery and tenant experience.
Network and corporate leaders
Franchise heads, state leaders, growth managers and corporate teams tracking movement, recruitment and competitor activity across the industry.
Suppliers and proptech
Technology, marketing, finance, training and services businesses that sell into real estate agencies and need credible industry visibility.
Wider property professionals
Auctioneers, trainers, coaches, conveyancers, mortgage and buyers agency professionals connected to the residential property sector.
Why Real Estate Today
Trade media and an engaged industry platform
A publication, not just ad inventory
Real Estate Today Australia publishes original industry news, interviews, opinion and analysis every day. Your brand sits inside a genuine editorial environment that professionals choose to read, rather than an ad network they scroll past.
Daily habit across email and web
Industry bulletins, the Morning Brief with Jake and Mia, the Nightcap evening edition and the live website give brands repeated, familiar contact with the same professional audience.
Multiple formats in one relationship
Display, email, sponsored editorial, podcast, video, events and recruitment campaigns are managed through one commercial team, so a campaign can move across channels without starting again.
Industry tools that keep people on site
MY RET personalised newsrooms, the AI Role Play training simulator and the national events calendar bring professionals back for reasons other than headlines, which extends the life of a campaign.
Audience and reach
An audited industry audience, described honestly
Real Estate Today Australia is read by Australian real estate professionals across sales, property management, leadership and supply. Readers arrive through daily industry email, direct visits, search and social, and return for news, events and member tools.
We do not publish inflated reach claims or unverified superlatives. Verified audience figures and methodology available with proposals. That includes audience composition, email engagement and placement performance relevant to the campaign you are considering.
Advertising options
Ways to advertise with Real Estate Today
Display advertising
Banner and feature placements across the homepage, article pages, category sections and high traffic hubs such as latest news and events.
Solus EDM and bulletin sponsorship
Dedicated email campaigns to the Real Estate Today database, or sponsorship positions inside the regular industry bulletins.
Sponsored and partner content
Clearly labelled partner articles written to editorial standard, published with a permanent shareable URL you can use across your own channels.
Annual partnerships
Always on programs combining web presence, bulletin visibility, editorial features, podcast presence and event visibility across a full term.
Recruitment and network growth
Campaigns built for networks and agencies recruiting agents, principals, property managers and leadership talent.
Podcast, video and editorial
Interview opportunities, episode presence and video features for brands with a story the industry genuinely wants to hear.
Events and calendar promotion
Promotion inside the national events calendar and across event coverage for conferences, training days, awards nights and roadshows.
Bespoke campaigns
Custom programs built around a launch, an announcement, a market entry or a specific commercial objective.
Built for industry brands
What brands use Real Estate Today for
Brand awareness
Stay visible with agents and principals between sales conversations so your name is already familiar when they are ready to buy.
Product launches
Introduce a new platform, service or offer to the industry with editorial context rather than a cold advertisement.
Recruitment
Reach agents and property managers who are already reading about movement, network news and career opportunities.
Network growth
Position your brand in front of principals and business owners evaluating their next affiliation.
Supplier visibility
Build credibility with buyers inside agencies who research suppliers long before they request a demonstration.
Event promotion
Fill seats at conferences, training sessions and industry nights through the calendar and event coverage.
Thought leadership
Share market insight, data and commentary that positions your leaders as industry voices.
Australia and New Zealand
One market or both
Real Estate Today publishes an Australian edition and a New Zealand edition. Most campaigns run in Australia only. Brands that operate on both sides of the Tasman can extend the same program into the New Zealand edition, with creative and messaging adjusted for that market. Tell us your footprint in your enquiry and we will scope it accordingly.
Questions
Advertising to Australian real estate professionals
Where can I advertise to real estate agents in Australia?
Real Estate Today Australia is an Australian real estate trade publication and commercial media platform. Brands can advertise to real estate agents through website display placements, industry email bulletins, dedicated email campaigns, sponsored editorial, podcast and video features, events promotion and annual partnerships.
Can Real Estate Today reach principals and agency owners?
Yes. The readership includes principals, business owners, network leaders and corporate decision-makers alongside sales agents, property managers and business development managers. Campaigns can be shaped around the decision-makers you need to reach.
What advertising formats does Real Estate Today offer?
Display advertising, bulletin sponsorship, solus email campaigns, sponsored and partner content, podcast and video features, events and calendar promotion, recruitment campaigns, and annual partnership programs.
Can I advertise a real estate network or recruitment opportunity?
Yes. Recruitment and network growth campaigns are a standard part of the commercial offering, and can combine editorial, email and display so the message reaches both agents and agency owners.
Does Real Estate Today offer campaigns across Australia and New Zealand?
Yes. Real Estate Today publishes an Australian edition and a New Zealand edition, so campaigns can run in one market or across both. The Australian program remains the primary focus for brands targeting Australian real estate professionals.
How is a campaign costed?
Campaigns are scoped around your objective, audience, timing and channel mix. Send us your brief and the commercial team will provide the current options. undefined
Make an enquiry
Tell us what you want to achieve
Send your objective, audience, timing and preferred formats. The commercial team will respond within one business day with options built around your brief.
Talk to us about reaching the industry
Send your objective, timing and budget range. The commercial team will come back with options across editorial, email, display, podcast, events and partnerships.