AI Assistant supporting the Australian property journey as realestate.com.au launches NextGen Now showcase

Australia’s number one address in property, realestate.com.au, will launch its NextGen Now  showcase tomorrow, highlighting five recently released immersive and AI-powered features  designed to support property seekers and help customers win more listings and sell properties  faster. 

Property search is getting smarter, listings are getting richer and more immersive, and the way  buyers find and make property decisions is evolving. The NextGen Now product suite meets the  evolving needs and behaviours ofAustralians leveraging AI and immersive content to help buyers seamlessly find their next home. The launch comes as realestate.com.au’s member-exclusive AI  Assistant experience rolled out to 100% of users across iOS, Android and web last week. 

realestate.com.au’s NextGen Now brings together: 

* AI Assistant , powered by REA’s proprietary data, this intelligent search experience  enables members to ask anything about property. Property seekers can discover  properties, check affordability, evaluate, compare, and take action in a single chat. 

• CampaignAssist , an AI-powered tool that combines consumer intent  and PropTrack powered AVM data to provide agents with strategic recommendations to  boost the performance of a listing and create vendor-ready talking points. 

• AI Search , allows property seekers to search on realestate.com.au in their own words  alongside traditional search criteria filters. 

• iGUIDE® interactive property tours , detailed, immersive 3D tours and floorplans that  help buyers quickly assess layout and flow before they step through the door for an  inspection, building confidence to act. 

• Property Walkthrough Reels , short, vertical video tours designed to take property  seekers on a tour of a property through a mobile first experience, proven to drive more engagement with a listing and to encourage action.  

Backed by new insights into how Australians search with AI 

Alongside the NextGen Now product launch, realestate.com.au has released early research  outlining how Aussies are using AI search to search for property. The research draws on findings  from the conversational AI search tools available on realestate.com.au and highlights the  opportunity agents have to ensure their listings are AI ready. 

Key trends:  

• Lifestyle over postcodes: Australians are defining where they want to live by the life they  want to live. 59% of AI search sessions start wide, with people searching by lifestyle goals  or commute before narrowing to specific suburbs.

 The life radius: Property seekers are searching by how much time they’re willing to spend  travelling, with 32% of AI searches including a commute and travel radius, and 18%  specifying an exact travel time.  

• Is it a vibe? Buyers aren’t just describing property features; they’re describing what they  need a home to be in their own words. 40% of AI searches ask about architectural style or  aesthetic, or property condition and renovation potential. 

• 72% of users adjust their search at least once when talking to AI. With each refinement,  they get closer to a property that matches their checklist. 

• Property seekers who use AI in their search journey are more likely to save, enquire, share  or inspect a property.