Australia’s number one address in property, realestate.com.au, will launch its NextGen Now showcase tomorrow, highlighting five recently released immersive and AI-powered features designed to support property seekers and help customers win more listings and sell properties faster.
Property search is getting smarter, listings are getting richer and more immersive, and the way buyers find and make property decisions is evolving. The NextGen Now product suite meets the evolving needs and behaviours ofAustralians leveraging AI and immersive content to help buyers seamlessly find their next home. The launch comes as realestate.com.au’s member-exclusive AI Assistant experience rolled out to 100% of users across iOS, Android and web last week.
realestate.com.au’s NextGen Now brings together:
* AI Assistant – powered by REA’s proprietary data, this intelligent search experience enables members to ask anything about property. Property seekers can discover properties, check affordability, evaluate, compare, and take action in a single chat.
• CampaignAssist – an AI-powered tool that combines consumer intent and PropTrack powered AVM data to provide agents with strategic recommendations to boost the performance of a listing and create vendor-ready talking points.
• AI Search – allows property seekers to search on realestate.com.au in their own words alongside traditional search criteria filters.
• iGUIDE® interactive property tours – detailed, immersive 3D tours and floorplans that help buyers quickly assess layout and flow before they step through the door for an inspection, building confidence to act.
• Property Walkthrough Reels – short, vertical video tours designed to take property seekers on a tour of a property through a mobile first experience, proven to drive more engagement with a listing and to encourage action.
Backed by new insights into how Australians search with AI
Alongside the NextGen Now product launch, realestate.com.au has released early research outlining how Aussies are using AI search to search for property. The research draws on findings from the conversational AI search tools available on realestate.com.au and highlights the opportunity agents have to ensure their listings are AI ready.
Key trends:
• Lifestyle over postcodes: Australians are defining where they want to live by the life they want to live. 59% of AI search sessions start wide, with people searching by lifestyle goals or commute before narrowing to specific suburbs.
The life radius: Property seekers are searching by how much time they’re willing to spend travelling, with 32% of AI searches including a commute and travel radius, and 18% specifying an exact travel time.
• Is it a vibe? Buyers aren’t just describing property features; they’re describing what they need a home to be in their own words. 40% of AI searches ask about architectural style or aesthetic, or property condition and renovation potential.
• 72% of users adjust their search at least once when talking to AI. With each refinement, they get closer to a property that matches their checklist.
• Property seekers who use AI in their search journey are more likely to save, enquire, share or inspect a property.
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