A new Tina Ashton piece

Growth in a Changing Market: Why Business Owners Are Choosing Harcourts As the real estate landscape evolves, business owners are looking for more than a brand. Harcourts Chief Growth Officer Tina Ashton says the network’s people-first approach, backed by practical business support, is resonating with business owners looking for new opportunities and a stronger platform for growth. The real estate industry is constantly changing. Market conditions shift, competition evolves and business owners are continually looking for ways to strengthen their position and create new opportunities. For Harcourts Chief Growth Officer Tina Ashton, the network’s recent growth reflects a clear message from the market: business owners want the right support to help them succeed. “Being able to provide our businesses with support in a changing market has been pivotal in attracting new people to the network,” Tina says. “Independents are looking for opportunities to increase market share, and we’re also seeing a trend with business owners leaving leading competitors to align with a company that prides itself on putting people first.” That momentum is reflected in Harcourts’ expansion across Australia. In 2026, the network has approved 47 applications, with a further 10 at application stage, and is on track to open 40 offices by the end of the calendar year. Growth has been particularly strong in key markets, including 12 new offices across metropolitan New South Wales, spanning areas such as Sydney’s Eastern Suburbs and the Lower North Shore. Across the Brisbane-to-Gold Coast corridor, 17 offices are either open or progressing, with 11 already operating and a further six at agreement stage. The network has also expanded into the ACT. But for Tina, the significance of that growth lies in what happens after a business joins the network. The recent addition of Harcourts Neutral Bay | Mosman is a good example. Since joining, the business has received support across in-office training, recruitment and lead generation as it works through its next phase of expansion. The group has already acquired a substantial rent roll in Neutral Bay and is building its sales team with assistance from Harcourts head office. In the past fortnight, it has recruited two experienced sales agents and is progressing plans for further expansion, including a second office on the Pacific Highway in North Sydney. The group will also be an early advocate for the new Prestige By Harcourts branding and will trial a broker-alignment lead generation product alongside Harcourts’ market appraisal tools. It illustrates the role a network can play in helping business owners identify opportunities and put the right support around their ambitions. “Growth is about more than adding offices to a network. It’s about understanding what business owners need and making sure we can provide the support, connection and opportunities that help them move forward.” As Harcourts continues to expand, Tina says the focus remains on building a network where business owners and their teams feel supported, connected and equipped to grow. “Putting people first is central to how we do business. When business owners and their teams have the right support behind them, they’re better placed to build their businesses, strengthen their market position and achieve their goals.”

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