PODCAST: TikTok Sold Them: No Ads. No Portals. Just Strategy.

Aug 4
2 min read

**In just six months, Bianca Burgdorf — Director at Stockdale & Leggo Langwarrin — has sold two properties off-market using TikTok as her only marketing channel.**

🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today.

What happens when you ditch signboards, skip the portals, and spend zero on ads?

In this episode, we’re diving into a marketing approach that’s cutting through the noise — and delivering real results. Two posts. Two buyers. Two sales.

All from TikTok. No video production. No paid boosts. Just smart, native content designed to stop the scroll.

We’re joined by Bianca Burgdorf— one of the few agents in Australia actually using TikTok to sell property, not just build a brand.

Alongside her husband Daniel Burgdorf, she’s proving that real estate content doesn’t need to be polished — it needs to be relevant. And it’s working.

We’ll unpack:

How a single still image led to a sale
Why TikTok is outperforming traditional platforms
And how strategy — not spend — is reshaping the game

This isn’t theory. It’s execution. And it’s a clear sign that real estate marketing has already changed.

Let’s get into it.

Podcast Episode Timeline

00:20 – Selling two properties via TikTok… but in an unconventional way
01:30 – How the TikTok journey began – and why it started
02:20 – Why we’re spending more time on TikTok than other platforms
03:20 – What’s driving the success of Bianca’s content
06:05 – Selling the first property on TikTok: how it felt and how it changed our marketing approach0
8:40 – Why the real estate industry can’t afford to ignore TikTok