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    One Calendar. Every Event. The Real Estate Industry Finally Has a Single Place to See What’s On
    Opinion

    One Calendar. Every Event. The Real Estate Industry Finally Has a Single Place to See What’s On

    The real estate industry is one of the most active professional sectors in the country, with a constant flow of training sessions, webinars, seminars, conferences, awards programs and national events taking place across Australia and New.

    By RET Editorial14 Jan 20262 min read
    Agency HQ — your brand, your systems, your profit
    Raine & Horne returns to iconic tagline ‘We’ll Look After You’
    Network News

    Raine & Horne returns to iconic tagline ‘We’ll Look After You’

    In a market crowded with reinvention, rebrands and relentless noise, leading real estate group Raine & Horne is making a statement of confidence. Following months of consultation and hundreds of conversations with principals, sales agents.

    By RET Editorial13 Jan 20262 min read
    REMAX Multi Office Agency Merge to Prime Sunshine Coast Location
    Opinion

    REMAX Multi Office Agency Merge to Prime Sunshine Coast Location

    Cementing his commitment as one of the Sunshine Coast’s leading agents and business owners, REMAX Property Sales broker owner Tristan Brown has merged his two successful real estate offices to one centralised Sunshine Coast location.

    By RET Editorial13 Jan 20262 min read
    Industry Leaders Unite to Launch Harcourts Werribee
    Opinion

    Industry Leaders Unite to Launch Harcourts Werribee

    Three highly respected real estate professionals have united to launch Harcourts Werribee, a dynamic new real estate brand poised to redefine service standards across Melbourne’s Western Suburbs. Rick O’Halloran, Reece Beckley and Petar.

    By RET Editorial12 Jan 20262 min read
    January 1st Doesn’t Create Momentum, It Reveals It
    Opinion

    January 1st Doesn’t Create Momentum, It Reveals It

    The first day of the year carries a certain expectation in real estate. Fresh starts. Renewed energy. A sense that momentum can be switched on simply because the calendar has changed.

    By RET Editorial30 Dec 20252 min read
    PODCAST: TikTok Sold Them: No Ads. No Portals. Just Strategy.
    Opinion

    PODCAST: TikTok Sold Them: No Ads. No Portals. Just Strategy.

    🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today. What happens when you ditch signboards, skip the portals, and spend zero on ads?In this episode, we’re diving into a marketing approach that’s cutting.

    By RET Editorial27 Dec 20252 min read
    January Momentum Is Not a Mystery. It’s Claimed Early
    Opinion

    January Momentum Is Not a Mystery. It’s Claimed Early

    Every year, the real estate industry repeats the same conversation in January. Why some agents seem to start the year already in motion.Why others spend weeks trying to warm the market back up.

    By RET Editorial26 Dec 20252 min read
    The Week Between Christmas and New Year Is Where the Gap Quietly Widens (Part Two)
    Opinion

    The Week Between Christmas and New Year Is Where the Gap Quietly Widens (Part Two)

    The period between Christmas and New Year has always existed outside the normal operating rhythm of the real estate industry.

    By RET Editorial26 Dec 20252 min read
    This Is the Week Strong Brands Decide What They Will Not Do Next Year
    Opinion

    This Is the Week Strong Brands Decide What They Will Not Do Next Year

    The final days of the year are often framed around what comes next. New goals. New plans. New momentum. What is discussed far less is what gets left behind.

    By RET Editorial24 Dec 20252 min read
    Thank You For An Incredible Year
    Opinion

    Thank You For An Incredible Year

    As the year comes to a close, I wanted to step out from behind the publication for a moment and speak directly.

    By RET Editorial24 Dec 20252 min read
    When Activity Slows, Professional Judgement Becomes the Differentiator
    Opinion

    When Activity Slows, Professional Judgement Becomes the Differentiator

    The week of Christmas sits outside the usual operating rhythm of the real estate industry.Campaigns pause, inboxes quieten and decision-making slows. For many professionals, this is viewed as downtime. In reality, it is a period where.

    By RET Editorial23 Dec 20252 min read
    The Final Week Before Christmas Still Matters More Than Most Agents Think
    Opinion

    The Final Week Before Christmas Still Matters More Than Most Agents Think

    In the lead up to Christmas, many agencies begin to wind down marketing and outreach, assuming attention has largely shifted away from property.

    By RET Editorial21 Dec 20252 min read
    REMAX Australia Welcome Two Key Corporate Members
    Network News

    REMAX Australia Welcome Two Key Corporate Members

    REMAX Australia has appointed two new key team members, recently welcoming Kristy Smith as Professional Development Manager and Lauren Brewer as Marketing and Innovations Manager to the Australian real estate network.

    By RET Editorial17 Dec 20252 min read
    Beyond the Clues: Why Real Growth Demands More Than Easy Answers
    Opinion

    Beyond the Clues: Why Real Growth Demands More Than Easy Answers

    For years, I’ve heard the phrase “Success leaves clues” in motivational speeches and business books. It suggests a neat path to achievement, just follow the breadcrumbs left by others, and you’ll find your way. I’ve even said it myself a few.

    By RET Editorial17 Dec 20252 min read
    Harcourts Selects Chunky Duck as Exclusive Google Ads Partner
    Network News

    Harcourts Selects Chunky Duck as Exclusive Google Ads Partner

    Chunky Duck, a specialist Search Engine Marketing (SEM) agency, has announced a major partnership to engineer a bespoke Google search advertising solution for real estate giant Harcourts.

    By RET Editorial16 Dec 20252 min read
    Enjoy Silent Nights by Locking Out Christmas Crooks with Smarter Home Security
    Industry News

    Enjoy Silent Nights by Locking Out Christmas Crooks with Smarter Home Security

    With theft across Australia surging to its highest level in more than two decades, iconic real estate brand Raine & Horne, also celebrating its 142nd Christmas, is urging homeowners and tenants to take simple, proactive steps to secure.

    By RET Editorial14 Dec 20252 min read
    When Data Isn't Enough: Why Great Leaders Must Trust Their Gut
    Opinion

    When Data Isn't Enough: Why Great Leaders Must Trust Their Gut

    What if I told you that some of the most successful decisions I've made as CEO came not from spreadsheets or market analyses, but from that peculiar feeling in my stomach that whispered, "This is right"?

    By RET Editorial8 Dec 20252 min read
    Why a Simple Shift from ‘Why’ to ‘What’ Is Your Key to Unstoppable Momentum
    Opinion

    Why a Simple Shift from ‘Why’ to ‘What’ Is Your Key to Unstoppable Momentum

    Have you ever lost a listing you were sure you had in the bag? I certainly have. The initial sting is sharp, isn't it? It’s tempting to spiral into what I call ‘Why Mode’, a rabbit hole of questions like, “Why did the vendor choose another.

    By RET Editorial5 Dec 20252 min read
    Why Some Offices Are Charging Ahead While Others Are Quietly Retreating
    Opinion

    Why Some Offices Are Charging Ahead While Others Are Quietly Retreating

    There is a shift underway inside Australian real estate that is not being spoken about openly. It is not showing up in clearance rates or headline sales figures just yet.

    By RET Editorial3 Dec 20252 min read
    The Power of Showing Up as a Whole Human: What Modern Work, Leadership, and Real Connection Really Look Like
    Opinion

    The Power of Showing Up as a Whole Human: What Modern Work, Leadership, and Real Connection Really Look Like

    The last few weeks have been some of the hardest I’ve had since becoming a working mum.

    By RET Editorial3 Dec 20252 min read

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