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Branding, campaigns, social media, PR and marketing strategy for real estate professionals.

The Future Real Estate Agent: Less Hustle, More Infrastructure

Drive and ambition will always matter in real estate, but increasingly the agents who grow the fastest will be those who choose the right platform around them.

By RET Editorial20 Mar 20262 min read

Network News

Harcourts Foundation Awards $5,000 Grant to Saba Rose Button Foundation's One Cup Campaign

The Harcourts Foundation has awarded a $5,000 grant to the Saba Rose Button Foundation to support the launch of the One Cup Campaign, an innovative community-led fundraising initiative designed to provide sustainable support for children.

By RET Editorial5 Mar 20262 min read

Industry News

National Network Future-Proofs Itself with Full AXION Integration

Agency HQ has become the first Australian real estate network to fully integrate AXION, the media, marketing and brand automation platform developed by Bespoke Media, positioning the group at the forefront of next-generation network.

By RET Editorial3 Mar 20262 min read

Industry News

Your Entire Year of Marketing, Branding and PR. Done FOR YOU in 10 Minutes.

Bespoke Media has always occupied a uniquely different position in the global real estate landscape. That position is what separates it from most real estate networks in the world.With more than 4,000 members operating across 11 countries.

By RET Editorial27 Feb 20262 min read

Industry News

Strategy Meets Stewardship Delivers $2.635M Red Hill Result

A tightly held Red Hill property with seven decades of family ownership has sold under the hammer for $2,635,000, well above initial expectations, following a campaign that blended emotional storytelling with disciplined commercial.

By RET Editorial25 Feb 20262 min read

Opinion

That’s Sunday night: Reset, recharge, and we’ll take it from here tomorrow.

Sunday night has its own rhythm. The weekend is still lingering, Monday hasn’t fully arrived, and the industry takes a breath before it all starts again.

By RET Editorial22 Feb 20262 min read

Industry News

Modern Prestige Living Drives Strong Demand in Hunters Hill’s Evolving Market

Two brand new, luxe designer residences in one of Sydney’s hottest prestige property markets, Hunters Hill, are set to attract keen bidders when they go under the hammer during the week of Chinese New Year, thanks to strong buyer demand for.

By RET Editorial22 Feb 20262 min read

Opinion

Growth with Integrity: Why Values Must Scale with the Business

In business, growth can be addictive. More offices. More agents. More market share. On paper, expansion looks like success. But after years in this industry, I’ve learned something that matters more than any growth graph:

By RET Editorial14 Feb 20262 min read

Network News

Harcourts Community Reports Record Lead Quality Following Strategic Partnership with Chunky Duck

Harcourts Community has reported its strongest month on record for both lead volume and lead quality, attributing the surge to a new digital advertising initiative. Giulia Bitto, Marketing Manager at Harcourts Community, confirmed that.

By RET Editorial14 Feb 20262 min read

Network News

Love, Beyond Valentine’s Day, Stockdale & Leggo Backs Youth with Statewide Challenge.

As Valentine’s Day puts the spotlight on love, Stockdale & Leggo is showing what that concept looks like in practice, not through words or campaigns, but through commitment to community and care for the next generation.

By RET Editorial12 Feb 20262 min read

Network News

Established Alderley Agent Janine McDonald Rebrands and Starts New Chapter with Harcourts Solutions

After 28 years as a trusted name in Alderley real estate, seasoned real estate professional Janine McDonald is making a significant move. She is rebranding to Harcourts, bringing her extensive experience, local expertise, and impeccable.

By RET Editorial9 Feb 20262 min read

Industry News

Family-Run Agency Plants New Roots With Rapidly Expanding Network

Original industry disruptor, One Agency, is proud to announce the launch of One Agency Property Route in Eastwood, NSW. The re-branding of the family-run, independent office as One Agency marks one of 10 slated to join the rapidly expanding.

By RET Editorial8 Feb 20262 min read

Industry News

The Impact of AI on Search (and what it really means for agent marketing)

There are a lot of sharks in the waters of Google right now, feeding off fear whipped up by a growing army of so-called AI experts. If you’re not careful, it’s easy to believe all the hype.

By RET Editorial5 Feb 20262 min read

Opinion

6,500 Prompts in Less Than 24 Hours. What Are The Lessons We Need To Be Taking From AI, NOW

More than 6,500 prompts were generated by real estate professionals in less than 24 hours following the launch of Xenova, a new AI assistant developed by Real Estate Today. For a platform introduced only days ago, the pace of early.

By RET Editorial1 Feb 20262 min read

Opinion

Public Records, Private Lessons for the Property Industry

The New South Wales Government has unveiled a new public register designed to increase transparency around regulatory action taken against real estate agents, property managers and strata managing agents.

By RET Editorial1 Feb 20262 min read

Opinion

2026: Turning Network Strength Into a Growth Advantage

As 2026 takes shape, early performance patterns across the network are already clear. Pipelines are building, recruitment conversations are active, and the gap between connected offices and isolated ones is widening. Market conditions will.

By RET Editorial1 Feb 20262 min read

Opinion

Real Estate Today launches Xenova, a FREE AI-powered PR and marketing assistant built exclusively for the real estate industry

I know what your thinking, Chat GPT just called something else right? WRONG! Real Estate Today today officially launches Xenova, a free AI-powered PR and marketing assistant designed to transform how real estate professionals create.

By RET Editorial30 Jan 20262 min read

Opinion

REAL ESTATE TODAY ANNOUNCES WINNERS FOR THE 2026 TRAILBLAZER AWARDS

By RET Editorial28 Jan 20262 min read

Opinion

Why “1,000 Properties” Is the Wrong Growth Goal

It’s the phrase I hear almost every week. "I just want to hit 1,000 properties." It is usually said with ambition, often with pride, and sometimes with a distinct undercurrent of exhaustion. But while it sounds impressive at a dinner party.

By RET Editorial26 Jan 20262 min read

Opinion

Is This Western Australia’s Best-Kept Secret?

Every so often, a property comes along that doesn't just offer a place to live, but a completely new way of life.

By RET Editorial15 Jan 20262 min read

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