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    Branding, campaigns, social media, PR and marketing strategy for real estate professionals.

    Embrace Change, Empower Your Career
    Opinion

    Embrace Change, Empower Your Career

    As Harcourts nears opening its record-setting 50th new office in 2025 - a combination of new offices and rebranding, with new faces and familiar faces, new ideas, and new energy - Tina Ashton, Harcourts Chief Growth Officer, reflects on the.

    By RET Editorial5 Oct 20252 min read
    Agency HQ — your brand, your systems, your profit
    LJ Hooker Gets Started Ahead of New Anti-Money Laundering Reforms
    Network News

    LJ Hooker Gets Started Ahead of New Anti-Money Laundering Reforms

    Following a competitive tender process, Australia’s iconic real estate brand LJ Hooker has appointed First AML as its exclusive recommended software provider to support compliance with upcoming Anti-Money Laundering and Counter-Terrorism.

    By RET Editorial1 Oct 20252 min read
    TAYLORHEDLEY Property surpasses $200million in sales, recording 209% growth with URBAN X partnership
    Opinion

    TAYLORHEDLEY Property surpasses $200million in sales, recording 209% growth with URBAN X partnership

    Three years after making the bold decision to leave a well-established franchise group and partner with innovative real estate platform URBAN X, TAYLORHEDLEY Property has achieved remarkable growth, increasing total sales volume by 209% and.

    By RET Editorial30 Sept 20252 min read
    What First Home Buyers Really Want: TikTok Data Reveals Strategic Approach to Property
    Opinion

    What First Home Buyers Really Want: TikTok Data Reveals Strategic Approach to Property

    While coverage typically focuses on affordability challenges, young Australians are being strategic, informed, and actively building their knowledge. Most significantly, they're approaching property not just as shelter, but as the.

    By RET Editorial28 Sept 20252 min read
    Recruitment Reality Check: Is the Talent Pool Running Dry?
    Opinion

    Recruitment Reality Check: Is the Talent Pool Running Dry?

    Across the industry, LinkedIn is flooded with recruitment selfies and “another office opening” announcements. But scratch beneath the hashtags and the truth emerges: the same names are being recycled from brand to brand.

    By RET Editorial28 Sept 20252 min read
    Why Australian Proptech Is Already Moving Into the US, and Why Real Estate Today Got There First
    Opinion

    Why Australian Proptech Is Already Moving Into the US, and Why Real Estate Today Got There First

    If you’ve been paying attention, you’ll know something’s been brewing. Australian and Kiwi proptech companies aren’t just thinking about the US anymore, they’re already making moves.

    By RET Editorial27 Sept 20252 min read
    The Agency Launches New Campaign Highlighting National Model
    Network News

    The Agency Launches New Campaign Highlighting National Model

    National real estate group The Agency has rolled out a new brand campaign, signalling its intent to strengthen its position across the Australian market while continuing to build recognition of its business model.

    By RET Editorial26 Sept 20252 min read
    Are Boutique Networks the New Giants?
    Opinion

    Are Boutique Networks the New Giants?

    Boutique real estate networks are rising fast in Australia. RETA explores how smaller, agile groups are challenging the industry’s traditional giants.

    By RET Editorial24 Sept 20252 min read
    Rate Cuts Spark Investor Interest in Regional NSW Property Hotspots
    Opinion

    Rate Cuts Spark Investor Interest in Regional NSW Property Hotspots

    Sydney property investors are increasingly turning their attention to regional markets, with fresh figures from Our Broker, Raine & Horne’s financial services division, showing enquiry levels have climbed by 20, 30% year-on-year. According.

    By RET Editorial24 Sept 20252 min read
    GoodNight Tasmania Campaign Hits Target of 231
    Industry News

    GoodNight Tasmania Campaign Hits Target of 231

    The Harcourts Foundation is thrilled to announce that our GoodNight Tasmania campaign, in partnership with Backpack Bed for Homeless, has successfully reached its initial goal of funding 231 Backpack Beds.

    By RET Editorial23 Sept 20252 min read
    Spring Selling Success: A Step-by-Step Guide to More Leads and Listings
    Sales

    Spring Selling Success: A Step-by-Step Guide to More Leads and Listings

    Spring is one of the most exciting and competitive times of the year in real estate. With warmer weather, longer days, and gardens in full bloom, properties look their best, and buyers and sellers are more motivated to make a move. For.

    By RET Editorial16 Sept 20252 min read
    Raine & Horne Cements Regional and Rural Growth in Kandos
    Network News

    Raine & Horne Cements Regional and Rural Growth in Kandos

    Australasian real estate super brand Raine & Horne is cementing its reputation as one of Australia’s fastest-growing rural and regional groups with the launch of a new office in Kandos in the NSW Central Tablelands, led by long-time Raine &.

    By RET Editorial16 Sept 20252 min read
    Yarraville Unlocked: Trusted local agent Leo Dardha Joins Woodards in Strategic Office Expansion
    Network News

    Yarraville Unlocked: Trusted local agent Leo Dardha Joins Woodards in Strategic Office Expansion

    Woodards has announced a strategic expansion in Melbourne’s inner north-west arc with leading agent Leo Dardha and his high-performing team joining the boutique brand in Yarraville.

    By RET Editorial11 Sept 20252 min read
    Why Events Matter More Than Ever in Real Estate
    Opinion

    Why Events Matter More Than Ever in Real Estate

    When Rodney Fitzgerald, Head of Events and Partnerships at Raine & Horne Corporate, talks about staging events, he isn’t just thinking about logistics, he’s thinking about culture.

    By RET Editorial11 Sept 20252 min read
    Scholarships, Breakthroughs & A Mindset Shift Sweeping Real Estate
    Opinion

    Scholarships, Breakthroughs & A Mindset Shift Sweeping Real Estate

    As a coach, I’ve spent years helping real estate professionals grow, but I have never seen a training take off as quickly as Change Your Mind. Create New Results. Watching agents lean in, embrace the work, and walk away with breakthroughs.

    By RET Editorial11 Sept 20252 min read
    Raine & Horne appoints Bill Dimou to drive network performance in SA, WA & NT
    Network News

    Raine & Horne appoints Bill Dimou to drive network performance in SA, WA & NT

    Leading Australasian real estate brand Raine & Horne has appointed Bill Dimou, a highly respected real estate and corporate executive, to the newly created role of Network Performance Manager for South Australia, Western Australia and the.

    By RET Editorial10 Sept 20252 min read
    Lower Rates, Consumer Confidence at a 3-Year High and Return-To-Work, Drive Commercial Property Market Higher
    Opinion

    Lower Rates, Consumer Confidence at a 3-Year High and Return-To-Work, Drive Commercial Property Market Higher

    Leading property group Raine & Horne has just published its latest Commercial Insights report, providing a window into the state of the commercial property market around Australia.

    By RET Editorial9 Sept 20252 min read
    Woodards Celebrates “Success With Heart” at First Gala Awards
    Events

    Woodards Celebrates “Success With Heart” at First Gala Awards

    Woodards has signalled the evolution of its brand with its inaugural Gala Awards Ball, recognising winners for excellence in sales, property management and administration performance as well as delivering exceptional customer experiences.

    By RET Editorial9 Sept 20252 min read
    Outsourcing Overseas? Why Estate Agents Must Rethink Their Risk
    Opinion

    Outsourcing Overseas? Why Estate Agents Must Rethink Their Risk

    Outsourcing administrative and support roles offshore has become increasingly common in the real estate industry. From trust accounting to prospecting and back-office administration, offshore teams can offer cost savings and efficiency.

    By RET Editorial7 Sept 20252 min read
    Cathie Crampton joins LJ Hooker in newly-created Head of Property Management ANZ role
    Network News

    Cathie Crampton joins LJ Hooker in newly-created Head of Property Management ANZ role

    Iconic Australian real estate brand LJ Hooker is pleased to announce Cathie Crampton has joined as its new Head of Property Management Australia and New Zealand.

    By RET Editorial6 Sept 20252 min read

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