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Branding, campaigns, social media, PR and marketing strategy for real estate professionals.

I’m Sick of Paying for Other People’s Bad Behaviour

I didn’t become a real estate agent to end up the punching bag for the industry. I got into it to help people, simple as that.

By RET Editorial16 Aug 20252 min read

Opinion

ONE AGENCY Unveils Bespoke-Built App to Reshape Network Collaboration

ONE AGENCY has launched ONE PLACE, a mobile-first platform developed in collaboration with Bespoke Media, aimed at overhauling the way real estate professionals operate across its network in Australia, New Zealand & Fiji.

By RET Editorial13 Aug 20252 min read

Opinion

Buyers Get Ready For Competitive Spring Real Estate Season

Competition is kicking in early ahead of the spring property season, with Loan Market recording a 53 per cent surge in home loan pre-approvals over July compared to a year ago.

By RET Editorial10 Aug 20252 min read

Opinion

Listings are Lagging But Opportunity is Knocking

Despite robust market fundamentals, including population growth, rising rents and solid price growth, new listings for residential properties across Australia remain constrained. This persistent and widespread decline suggests the market is.

By RET Editorial7 Aug 20252 min read

Opinion

Your Brand Isn’t Your Logo (so what IS your brand?)

We need to talk about something I see all the time: a beautiful new logo, a fresh colour palette, maybe even a shiny website refresh... but no consistent content, no updated blog, no regular social posts, and definitely no clear message.

By RET Editorial6 Aug 20252 min read

Opinion

What's Your Social Capital? Building Trust in Real Estate

With six new offices joining Harcourts this month, I've been reflecting on what truly drives success in our industry. Sure, we talk about market knowledge, negotiation skills, and property expertise, and these matter enormously. But there's.

By RET Editorial5 Aug 20252 min read

Network News

REMAX Australia Welcomes New Brisbane Office

The opportunity to align business goals with a powerhouse brand has led to Brisbane real estate professionals Jimmy Shaw and Ryan Shen launching REMAX HRG this week. The office, located in Brisbane’s inner-city suburb of Moorooka, merges.

By RET Editorial4 Aug 20252 min read

Opinion

How Outsourcing HR Helped Me Lead with More Clarity and Confidence

Recently, someone asked me how I manage contracts and pay structures for my team. It was a genuine question, but it struck a chord. Because the truth is, I’ve spent years making sure we do things right, and that didn’t happen by accident.

By RET Editorial3 Aug 20252 min read

Opinion

PODCAST: TikTok Sold Them: No Ads. No Portals. Just Strategy.

🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today. What happens when you ditch signboards, skip the portals, and spend zero on ads?In this episode, we’re diving into a marketing approach that’s cutting.

By RET Editorial3 Aug 20252 min read

Technology & PropTech

Reapit Announces ‘Reapit AI (RAI)’: An AI Assistant Set to Transform Estate Agency Operations

Reapit, the leading provider of CRM and property management software to the real estate agency industry, today announced its next major innovation: Reapit AI, (RAI), an AI-powered assistant designed to help sales and property management.

By RET Editorial30 July 20252 min read

Opinion

Leadership Is a Mirror: Why Your Standards Set the Culture

You don’t build culture with a values poster on the wall. You build it with the example you set when you think no one’s watching.

By RET Editorial30 July 20252 min read

Opinion

Leading Change in Real Estate: Turning Challenges into Opportunities

"Change is nothing new. It’s nature’s way of moving forward," wrote Marcus Aurelius nearly two millennia ago. While he likely wasn’t referencing property regulations or CRM systems, his wisdom resonates deeply within today’s real estate.

By RET Editorial30 July 20252 min read

Opinion

From solo agent to team leader to CEO: your EBU blueprint for building your best sales business and best life!

Let’s be honest for a second - running a sales business can feel like being on a hamster wheel. You’re running hard, doing all the things, and somehow still feeling like you’re not getting ahead. Sound familiar?

By RET Editorial30 July 20252 min read

Network News

Josh Tesolin Rebrands Under NGU Banner in Western Sydney Expansion

Josh Tesolin has rebranded his Quakers Hill-based agency as NGU Quakers Hill, The Tesolin Group, aligning with national brand NGU Real Estate in a move announced via Instagram just hours ago.

By RET Editorial29 July 20252 min read

Opinion

Aussie partners with One Agency in game-changing real estate collaboration

Aussie is pleased to announce One Agency as its first real estate agency group partnership under its new Aussie for Agents platform, revealed today at One Agency’s Alive in 25 international conference in Wellington, New Zealand.

By RET Editorial27 July 20252 min read

Opinion

Why Does National Property Managers Day Exist?

“So it’s 4pm on a Friday afternoon. I’m sitting at my desk staring out the window and already thinking about how far I will go over my calorie limit for the day with whatever wine and chocolate combo I pick up on the way home.

By RET Editorial23 July 20252 min read

Industry News

A Social Media Star in 30 Days, And You’ll Never Guess Where

In the Upper Hunter town of Scone, a new real estate office has gone from quiet launch to digital dominance, in less than a month. With a population of approximately 7,000 people and located approximately 2.5 hours from Newcastle, the region.

By RET Editorial22 July 20252 min read

Opinion

The Power of Personal Branding in Real Estate

In an industry as competitive as real estate, standing out isn’t just important, it’s everything. But how do you break free from the pack and build a business that not only succeeds but thrives? The answer lies in the power of personal.

By RET Editorial22 July 20252 min read

Industry News

Aussie Launches Major Find. Buy. Own. Brand Campaign

Aussie has launched a major new brand platform and national campaign that repositions the 33-year-old business from a mortgage broker to a leading one-stop destination for Australians to find, buy and own property.

By RET Editorial22 July 20252 min read

Network News

Jellis Craig Unveils Elegant Brand Refresh to Lead the Next Era of Real Estate

Jellis Craig has unveiled a refined new brand identity, marking the next phase in its evolution as one of Victoria’s most respected premium real estate agencies. The refreshed branding follows an 18-month transformation process in.

By RET Editorial21 July 20252 min read

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