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    Branding, campaigns, social media, PR and marketing strategy for real estate professionals.

    The Battle For Digital Independence And Why Now Is The Time Real Estate Agencies Reclaimed The Customer Connection
    Opinion

    The Battle For Digital Independence And Why Now Is The Time Real Estate Agencies Reclaimed The Customer Connection

    For years, real estate agencies have invested heavily in building strong brands, delivering excellent service, and investing in their people. But behind the scenes, a quiet shift has been underway. While agents focus on listings, portals.

    By RET Editorial24 June 20252 min read
    Agency HQ — your brand, your systems, your profit
    Why Your Rent Roll Growth Depends on More Than Just Good Service
    Opinion

    Why Your Rent Roll Growth Depends on More Than Just Good Service

    Let’s clear something up: great service used to be enough.

    By RET Editorial22 June 20252 min read
    Southerners Flock North: FNQ Property Heats Up as the Rest of Australia Cools Down
    Opinion

    Southerners Flock North: FNQ Property Heats Up as the Rest of Australia Cools Down

    As temperatures drop around large parts of Australia, weather and market conditions remain warm in Far North Queensland as southerners begin their annual migration north.

    By RET Editorial20 June 20252 min read
    Harcourts REACH Blends Innovation and Results to Redefine Real Estate Success
    Network News

    Harcourts REACH Blends Innovation and Results to Redefine Real Estate Success

    Harcourts, a leader in real estate services, has taken property marketing to revolutionary heights with Harcourts REACH, a cutting-edge system powered by global technology giant CCT.

    By RET Editorial20 June 20252 min read
    PM Collective Announces Super-Sized Coffee and Conversations for Real Estate Professionals
    Opinion

    PM Collective Announces Super-Sized Coffee and Conversations for Real Estate Professionals

    The PM Collective is thrilled to announce the largest Coffee and Conversations for Real Estate Professionals event to date, set to take place on 8 August 2025.

    By RET Editorial16 June 20252 min read
    🧠 Mental Health & Social Media in Real Estate, The Conversation We’re Not Having (But Should Be)
    Industry News

    🧠 Mental Health & Social Media in Real Estate, The Conversation We’re Not Having (But Should Be)

    In a powerful episode of The Chat by Real Estate Today, I sat down with 💬 social media strategist Ellen Bathgate to talk about something we don’t discuss enough in this industry:

    By RET Editorial14 June 20252 min read
    Brand Evolution: The Vision To Lead
    Industry News

    Brand Evolution: The Vision To Lead

    A global real estate powerhouse has made a bold statement in its updated branding and REMAX offices in Australia are among the first worldwide to wear the new livery.

    By RET Editorial13 June 20252 min read
    Step Back to Move Forward
    Opinion

    Step Back to Move Forward

    I’ve always believed that leadership isn’t just about making the tough calls or forging ahead with bold strategies. Sometimes, the most powerful move you can make is to simply step back.

    By RET Editorial13 June 20252 min read
    Cracking the CBD code: Buying smart in Aussie city hubs
    Opinion

    Cracking the CBD code: Buying smart in Aussie city hubs

    Living in the heart of a city has loads of appeal if leading the city lifestyle is for you.

    By RET Editorial11 June 20252 min read
    How to Build a Content Marketing System That Doesn’t Burn You Out
    Opinion

    How to Build a Content Marketing System That Doesn’t Burn You Out

    I’m going to say it: You didn’t start your property management business to spend your days wrestling with Canva, writing captions, or trying to keep up with Instagram trends.

    By RET Editorial10 June 20252 min read
    Reapit Integrates SATS as First Compliance Partner on Console Cloud Marketplace
    Technology & PropTech

    Reapit Integrates SATS as First Compliance Partner on Console Cloud Marketplace

    Reapit has officially welcomed Smoke Alarm Testing Services (SATS) as the first compliance provider to integrate with the Console Cloud Marketplace, a move set to streamline compliance workflows for property managers across Australia and.

    By RET Editorial10 June 20252 min read
    Buyer's agency goes national with debut TV campaign
    Industry News

    Buyer's agency goes national with debut TV campaign

    InvestorKit, a leading buyer’s agency known for its research-led approach, has made a bold move into mainstream media with its first national television campaign.

    By RET Editorial9 June 20252 min read
    TikTok Strikes Again: Stockdale & Leggo Langwarrin Delivers App Defying Result
    People & Culture

    TikTok Strikes Again: Stockdale & Leggo Langwarrin Delivers App Defying Result

    As digital marketing continues to reshape the real estate landscape, one of Victoria’s newest real estate agents has demonstrated how short-form content can convert into real-world results, without big budgets or high production.

    By RET Editorial4 June 20252 min read
    Brand Alignment: Opening Amazing Doors in the World of Commercial Real Estate
    Opinion

    Brand Alignment: Opening Amazing Doors in the World of Commercial Real Estate

    Recently, a select group from Australia and New Zealand attended the NAI Global Asia PAC regional meeting in Ho Chi Minh City (Saigon).

    By RET Editorial3 June 20252 min read
    You’re Not Selling a Kitchen. You’re Selling a Life
    Opinion

    You’re Not Selling a Kitchen. You’re Selling a Life

    It’s been real estate gospel for decades. Agents have been trained to obsess over marble benchtops, subway tiles, and statement tapware like they’re the stars of the show.

    By RET Editorial3 June 20252 min read
    One Year Since Rebranding: What I’ve Learned
    Industry News

    One Year Since Rebranding: What I’ve Learned

    In April 2024, we took the leap and rebranded as Natural Real Estate. One year on, here’s what I’ve learned about backing yourself, and your team, through a big change.

    By RET Editorial2 June 20252 min read
    Raine & Horne boosts Victorian network with strategic Wheelers Hill office opening
    Network News

    Raine & Horne boosts Victorian network with strategic Wheelers Hill office opening

    Michael Sheikh Leading real estate super brand Raine & Horne is launching a new office in the Wheelers Hill region, marking a strategic move into one of Melbourne’s most sought-after and prestigious real estate markets.

    By RET Editorial28 May 20252 min read
    Professionals Real Estate Unveils Bold New Era
    Network News

    Professionals Real Estate Unveils Bold New Era

    One of the country’s longest-standing real estate networks is undertaking a sweeping transformation, as Professionals Real Estate prepares to unveil a reimagined brand and business strategy spanning Australia, New Zealand, Fiji and Papua.

    By RET Editorial28 May 20252 min read
    Bold Moves in Recruitment: DiJones Captures Attention at AREC
    Industry News

    Bold Moves in Recruitment: DiJones Captures Attention at AREC

    Real estate network DiJones made a strategic play at AREC 2025, rolling out a highly visible and creatively integrated recruitment campaign aimed at attracting top-tier agents and strengthening brand recognition during a key phase of.

    By RET Editorial26 May 20252 min read
    Kate Littlejohn Aims to Transform Workplace Culture, One Interaction at a Time
    Industry News

    Kate Littlejohn Aims to Transform Workplace Culture, One Interaction at a Time

    Kate Littlejohn Aims to Transform Workplace Culture, One Interaction at a Time Meet Kate Littlejohn, an exemplary leader serving as the Business Operations and Marketing Manager at Harcourts Tasmania, and a Business Owner for Harcourts.

    By RET Editorial25 May 20252 min read

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