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    Opinion

    Expert commentary, analysis and thought leadership from across the industry.

    Two Property Sales Through TikTok in Weeks | How This Director Is Changing the Game
    Opinion

    Two Property Sales Through TikTok in Weeks | How This Director Is Changing the Game

    In just six months, Bianca Burgdorf, Director at Stockdale & Leggo Langwarrin, has sold two properties off-market using TikTok as her only marketing channel. Z ero Ad Spend. No Portals. Just Strategy That Cuts Through. No online listings. No signboards. No paid ads.Two posts.

    By RET Editorial14 July 20252 min read

    ONECalendar

    Connect. Learn. Grow.

    PODCAST: From Burnout to Breakthrough: The Real Estate Reset Agents Need
    Opinion

    PODCAST: From Burnout to Breakthrough: The Real Estate Reset Agents Need

    🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today. Today, Nic Fren sits down with the powerhouse behind The Evolution Agent, Tanja Lee, Chief Energy Officer, leadership coach, and one of the most in-demand.

    By RET Editorial14 July 20252 min read
    Why I Believe Culture Beats Strategy Every Time
    Opinion

    Why I Believe Culture Beats Strategy Every Time

    As more and more join the blue team, Harcourts Chief Growth Officer Tina Ashton shares how interfirm collaboration and knowledge-sharing drive business growth across the network.

    By RET Editorial12 July 20252 min read
    Instagram Just Became Your Most Powerful Search Tool, Here’s Why Real Estate Marketers Should Pay Attention
    Opinion

    Instagram Just Became Your Most Powerful Search Tool, Here’s Why Real Estate Marketers Should Pay Attention

    If you’ve been relying on Instagram purely as a brand awareness tool, it’s time to rethink your strategy. In a significant update, Google has begun indexing Instagram content, including Reels, carousels, and posts from professional accounts.

    By RET Editorial10 July 20252 min read
    He Chased His Boss Down the Street. Now He’s Sold One of Australia’s Most Iconic Homes
    Opinion

    He Chased His Boss Down the Street. Now He’s Sold One of Australia’s Most Iconic Homes

    One of his earliest moves? Literally chasing Ray White Double Bay Managing Director Elliott Placks down New South Head Road, determined to land a meeting. It worked, and it was just the beginning.

    By RET Editorial10 July 20252 min read
    Harcourts REACH: More Than Just Marketing, it’s Momentum
    Opinion

    Harcourts REACH: More Than Just Marketing, it’s Momentum

    "Since implementing Harcourts REACH, the impact on our business has been profound. Results I once thought would take years to achieve have become a new reality, reshaping how we approach our marketing efforts and measure success."

    By RET Editorial9 July 20252 min read
    Leadership Without Listings: Why One Principal Stepped Back to Scale Up
    Opinion

    Leadership Without Listings: Why One Principal Stepped Back to Scale Up

    In a profession where success is often measured in sales figures, Ben Kingsberry has taken a markedly different path, one that prioritises leadership over listings and long-term growth over short-term wins. When Ben rejoined his family.

    By RET Editorial7 July 20252 min read
    Harcourts Launches Harcourts Real Care in landmark partnership with The Rise Initiative
    Opinion

    Harcourts Launches Harcourts Real Care in landmark partnership with The Rise Initiative

    Harcourts, a leading global real estate group, has launched Harcourts Real Care, a bespoke white-label version of The Rise Initiative's acclaimed Real Care app.

    By RET Editorial2 July 20252 min read
    The Battle For Digital Independence And Why Now Is The Time Real Estate Agencies Reclaimed The Customer Connection
    Opinion

    The Battle For Digital Independence And Why Now Is The Time Real Estate Agencies Reclaimed The Customer Connection

    For years, real estate agencies have invested heavily in building strong brands, delivering excellent service, and investing in their people. But behind the scenes, a quiet shift has been underway. While agents focus on listings, portals.

    By RET Editorial24 June 20252 min read
    Why Your Rent Roll Growth Depends on More Than Just Good Service
    Opinion

    Why Your Rent Roll Growth Depends on More Than Just Good Service

    Let’s clear something up: great service used to be enough.

    By RET Editorial22 June 20252 min read
    Southerners Flock North: FNQ Property Heats Up as the Rest of Australia Cools Down
    Opinion

    Southerners Flock North: FNQ Property Heats Up as the Rest of Australia Cools Down

    As temperatures drop around large parts of Australia, weather and market conditions remain warm in Far North Queensland as southerners begin their annual migration north.

    By RET Editorial20 June 20252 min read
    PM Collective Announces Super-Sized Coffee and Conversations for Real Estate Professionals
    Opinion

    PM Collective Announces Super-Sized Coffee and Conversations for Real Estate Professionals

    The PM Collective is thrilled to announce the largest Coffee and Conversations for Real Estate Professionals event to date, set to take place on 8 August 2025.

    By RET Editorial16 June 20252 min read
    Step Back to Move Forward
    Opinion

    Step Back to Move Forward

    I’ve always believed that leadership isn’t just about making the tough calls or forging ahead with bold strategies. Sometimes, the most powerful move you can make is to simply step back.

    By RET Editorial13 June 20252 min read
    Cracking the CBD code: Buying smart in Aussie city hubs
    Opinion

    Cracking the CBD code: Buying smart in Aussie city hubs

    Living in the heart of a city has loads of appeal if leading the city lifestyle is for you.

    By RET Editorial11 June 20252 min read
    How to Build a Content Marketing System That Doesn’t Burn You Out
    Opinion

    How to Build a Content Marketing System That Doesn’t Burn You Out

    I’m going to say it: You didn’t start your property management business to spend your days wrestling with Canva, writing captions, or trying to keep up with Instagram trends.

    By RET Editorial10 June 20252 min read
    Brand Alignment: Opening Amazing Doors in the World of Commercial Real Estate
    Opinion

    Brand Alignment: Opening Amazing Doors in the World of Commercial Real Estate

    Recently, a select group from Australia and New Zealand attended the NAI Global Asia PAC regional meeting in Ho Chi Minh City (Saigon).

    By RET Editorial3 June 20252 min read
    You’re Not Selling a Kitchen. You’re Selling a Life
    Opinion

    You’re Not Selling a Kitchen. You’re Selling a Life

    It’s been real estate gospel for decades. Agents have been trained to obsess over marble benchtops, subway tiles, and statement tapware like they’re the stars of the show.

    By RET Editorial3 June 20252 min read
    The Harcourts Foundation Supports Circus Quirkusand the Immune Deficiencies Foundation Australia
    Opinion

    The Harcourts Foundation Supports Circus Quirkusand the Immune Deficiencies Foundation Australia

    The Harcourts Foundation is delighted to announce its support for Circus Quirkus, a cherished annual event that brings joy, wonder, and lasting memories to children with special needs and those experiencing disadvantage.

    By RET Editorial25 May 20252 min read
    Winter property markets set to heat up after RBA cuts rates
    Opinion

    Winter property markets set to heat up after RBA cuts rates

    Today’s interest rate cut by the Reserve Bank is expected to supercharge property market activity this winter, according to Raine & Horne Executive Chairman Angus Raine.

    By RET Editorial20 May 20252 min read
    Confidence returns to Canberra commercial property market as election uncertainty lifts
    Opinion

    Confidence returns to Canberra commercial property market as election uncertainty lifts

    According to Mark Nicholls, Director of Raine & Horne Commercial Canberra, a new commercial listing at 17 & 19 Barry Drive, Turner, reflects growing optimism among vendors and investors.

    By RET Editorial20 May 20252 min read

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