Harcourts Launches Industry-First LinkedIn Masterclass to Elevate Professional Presence and Talent Attraction

Harcourts is proud to announce the launch of a bespoke LinkedIn Masterclass. Designed exclusively for Harcourts Business Owners and Lead Agents, this first-of-its-kind training initiative sets a new standard for professional development within the real estate industry.

Developed in partnership with Lucy Bingle (pictured), one of Australia's premier LinkedIn strategists and CEO of Lucy Bingle – LinkedIn Marketing Experts, the program addresses a fundamental truth: in the modern real estate market, clients do not simply choose a brand—they choose the professionals behind it.

"LinkedIn is one of the most underutilised tools in real estate, yet it remains one of the most powerful," said Bingle. "When professionals present themselves with clarity and confidence on the platform, they do more than build their own reputation—they strengthen the entire brand they represent. That is exactly what this Masterclass is designed to achieve."

Bingle brings extensive experience in delivering LinkedIn strategy and training to a wide array of corporate organisations. Her approach focuses on practical, everyday behaviours that help individuals build credibility, visibility, and influence authentically.

For Harcourts, commissioning this program is a deliberate investment in its people and their future success.

"We are committed to providing our Business Owners with the resources they need to expand their teams and drive business forward," said Adrian Knowles, CEO of Harcourts Australia. "Equipping them with the right tools to recruit for growth is absolutely essential to our collective success."

Alicia Johncock, Harcourts Digital Marketing Manager, reinforced this focus on practical value. "We wanted to give our network something genuinely useful—not a generic workshop, but a session tailored specifically to how our leaders and agents operate. This is about helping our people show up well, attract the right opportunities, and reflect the quality of the Harcourts brand in everything they do online."

The Masterclass covers a comprehensive range of actionable skills, from profile optimisation and authentic network engagement to strategic content creation. Participants leave with clear frameworks they can apply immediately—no jargon, just tools that work.

This program also reflects the broader ambitions of the Harcourts Academy, which continually develops training resources that address the complete professional development of its network.

"The Harcourts Academy has always believed that the best training is the kind that meets people where they are," said Alinta Ward, Academy Training Resource Writer. "This Masterclass does exactly that. It takes something that can feel overwhelming and makes it genuinely accessible, relevant, and actionable for our people."

Harcourts remains dedicated to equipping its network with the skills, tools, and confidence required to lead in a highly competitive industry. This LinkedIn Masterclass is more than a training event; it is a clear statement that investing in people is always the smartest business strategy.

"When an entire network of professionals understands how to use LinkedIn with purpose," Bingle concluded, "the ripple effect on brand visibility, talent attraction, and business growth is extraordinary. That is the opportunity in front of Harcourts—and it is a significant one."