Harcourts and REA Group have unveiled a new partnership with Harcourts agencies set to access
Pro subscriptions at a best-in-market rate nationally, along with a premier partner sponsorship
agreement that will see REA sponsor major Harcourts events throughout FY27.
The partnership marks a significant step in Harcourts’ ongoing investment in tools and commercial
value for its offices. It will create a stronger platform for the Harcourts brand on Australia’s number
one address in property1, giving the network greater opportunity to stand out with consumers and maintain momentum in a highly competitive market.
From July, Harcourts agencies will have access to a best-in-market rate for new Pro subscriptions,
with existing Pro subscribers also receiving the discounted rate. Delivering increased value across
the Harcourts network, a Pro subscription improves listing visibility, reaches more high-intent
buyers and sellers, and drives stronger campaign outcomes.
REA’s Pro subscription also gives agencies access to enriched seller lead insights, deeper market
insights and REA’s comparative market analysis tools, helping agents build their brand and win
more business.
CEO of Harcourts Australia, Adrian Knowles, said the partnership reinforces the group’s
commitment to giving its people the best possible advantage in market.
“This partnership is a strong statement about where Harcourts is headed. We are focused on
equipping our offices with the best possible tools, stronger commercial outcomes, and the right
support to grow. Partnering with REA helps us do exactly that, while further strengthening our
position in the Australian property sector,” Adrian said.
“It’s not just about securing a strong commercial deal. It’s about making sure the rollout is well
supported, well executed, and genuinely useful for our offices. This partnership gives our network
immediate benefits, but it also lays the groundwork for longer-term gains.”
REA Group Chief Commercial and Marketing Officer Kul Singh said: “We're delighted to be working
closely with Harcourts who share our focus on innovation, customer value and long-term growth.
By combining Harcourts’ strong market presence with REA’s audience reach, products and
marketing capabilities, we’re creating greater visibility for the Harcourts network and stronger
engagement between our two brands.
“Harcourts offices have been listing their properties on realestate.com.au since 1998. This
partnership and our new sponsorship marks an exciting new chapter, and we look forward to
working closely with the Harcourts team to bring this to life in market.”
The rollout will be supported by a joint go-to-market and onboarding program, together with
specialist sales support to help Harcourts corporate and franchise offices maximise value from
day one.
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