Listing under pressure
Don't be the agent who conditions the vendor for someone else
The classic 90-day trap: you do the hard work, the vendor changes agents, and the next agent sells a conditioned vendor's home.
Do this now — in this order
- 1Set the review points at listing, not at week ten — a scheduled review is not a crisis.
- 2Get the price conversation started in week two, while goodwill is high.
- 3Keep a written record of every recommendation you made and when.
- 4Match agreement length to your campaign plan so the expiry and the decision point are not the same day.
- 5Ask for the extension before the vendor starts taking calls from other agents.
- 6Make the re-launch feel like a new campaign: new copy, new images if warranted, new headline price.
- 7Be the one who names the risk of switching agents — the reset, the days-on-market, the buyer's read on it.
- 8Stay in contact after the expiry if you do lose it. Conditioned vendors often come back.
What to say
Pre-empting the switch
"If we change nothing, the most likely outcome is that the next agent sells this home at the number I'm recommending today — and you'll have paid for three extra months to get there."
Why it works
The second agent's advantage is not skill, it is timing: they inherit a vendor who has already accepted reality. The only defence is to compress that acceptance into your own campaign, early and in writing.