6,500 Prompts in Less Than 24 Hours. What Are The Lessons We Need To Be Taking From AI, NOW

More than 6,500 prompts were generated by real estate professionals in less than 24 hours following Friday's launch of Xenova, a new AI assistant developed by Real Estate Today.

For a platform introduced only days ago, the pace of early engagement has been difficult to ignore.

The response has reinforced a view long held by Real Estate Today, that while much of the industry continues to talk about artificial intelligence in abstract terms, the next phase will be defined by who builds practical tools agents can actually use.

Xenova was developed to address a growing structural issue across the sector, the increasing amount of time agents and businesses spend on marketing, content and communication tasks that sit outside core revenue activity.

Rather than offering a generic AI interface, the platform was built specifically around real estate workflows, language and real-world use cases, allowing agents to produce professional content in seconds without technical complexity.

Founder of Real Estate Today, Nic Fren, said the early uptake of Xenova reflects a broader shift underway across the industry.

While many continue to debate the future of AI, Fren said Real Estate Today has taken a different approach, focusing on building infrastructure that supports how agents actually work today, and how the industry will operate in the years ahead.

Xenova represents the first stage of a broader vision, he said, with further tools and capabilities already in development as the publication looks beyond commentary and towards actively shaping the future of real estate media, technology and communication.

Early feedback from users has also highlighted Xenova’s role in helping agents think more strategically about brand growth, particularly through public relations.

Fren said PR remains one of the most underutilised lead generation tools in the real estate industry, despite its ability to build trust, authority and long-term visibility.

Fren said that while some publications operate on paid feature models, cost is only a barrier in certain cases. More often, he said, the issue is confidence.

Many agents are unsure what constitutes a story, how to structure it, or where to begin. That uncertainty, rather than access or pricing, is what most often prevents professionals from engaging with PR opportunities.

Fren said Xenova was designed to remove that friction without doing the thinking for the user.

Rather than simply producing a finished article, the platform guides users through a collaborative process. It asks who they are, what role they play in the industry, and what they want to talk about. From there, Xenova prompts further thinking, helps structure ideas, and works alongside the user to shape a story.

The goal, Fren said, is not just to generate content, but to educate agents on how to articulate their story and understand what makes something newsworthy.

Real Estate Today has already begun receiving press releases generated through the platform, and early feedback suggests some agents have adjusted their broader marketing campaigns after using Xenova.

Fren said the first 24 hours provided early validation of the platform’s direction, and of an industry that appears increasingly ready to engage with tools that prioritise clarity, confidence and practical execution.

Xenova is available now and free to use for real estate professionals, with ongoing development planned as industry feedback continues to inform what comes next.