Real Estate Today launches Xenova, a FREE AI-powered PR and marketing assistant built exclusively for the real estate industry

I know what your thinking, Chat GPT just called something else right? WRONG!

Real Estate Today today officially launches Xenova, a free AI-powered PR and marketing assistant designed to transform how real estate professionals create campaigns, build visibility and scale their personal brands.

Purpose-built for agents, businesses and networks, Xenova marks a major shift away from fragmented marketing tools and toward one intelligent assistant that understands real estate from the inside out.

Unlike generic AI platforms adapted for property, Xenova has been trained by the Bespoke Media team over the past eight months, drawing on more than a decade of real estate media and marketing experience.

It lives inside the Real Estate Today ecosystem, informed by thousands of campaigns, articles, launches and real-world agent workflows across Australia and New Zealand.

The result is a practical, always-on assistant that helps professionals move from idea to execution in seconds.

Xenova enables users to craft press releases, listing campaigns, suburb profiles, blogs, email sequences, appraisal follow-ups and prospecting content instantly.

It also generates personalised marketing calendars in under seven seconds, giving agents immediate clarity on what to post, when to communicate and how to maintain consistent visibility across their marketplace.

Real Estate Today Founder Nic Fren said Xenova was created to solve a growing industry problem.

“Agents are being asked to be marketers, content creators, brand builders and PR strategists on top of selling and managing property. Xenova removes that friction. It provides structure, speed and clarity, without stripping away authenticity.”

Because Xenova is embedded within Real Estate Today, it understands property language, listing structures, campaign phases, vendor and buyer psychology, agent workflows and Australian market context.

This is not generic AI repackaged for property. It is real estate intelligence, built directly into an assistant anyone in the industry can access.

Over time, Xenova adapts to each user, learning tone, style, market focus and campaign preferences so content begins to sound like the agent, not like AI.

This allows professionals to scale marketing without burnout, stay consistent without losing personality and remain visible without spending every evening writing captions.

Xenova also connects into a broader ecosystem of industry support, including Real Estate Today publications, PR opportunities, market insights, brand-building tools and campaign amplification.

Importantly, Xenova is completely free.

Real Estate Today made a deliberate decision to remove barriers to entry so professional-grade PR and marketing support is not limited to agencies with large budgets.

“Great branding should not be a privilege,” Fren said. “Whether you are an independent agent or part of a national network, Xenova gives you access to real campaign thinking without agency fees.”

With competition for attention accelerating across digital platforms, Real Estate Today believes the future of real estate support lies in intelligent systems, structured campaigns and accessible PR.

Xenova represents that future, available now.

Xenova is live inside Real Estate Today and available to real estate professionals across Australia and New Zealand.