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The One Marketing Strategy Agents Ignore While Chasing Everything Else
Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever.
For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work.
You will have noticed how quickly that narrative has collapsed.
Jan 203 min read


Harcourts Australia Launches ‘PM +5 Program’ to Drive Structure, Discipline, and Growth in Property Management
Harcourts Australia is proud to announce the launch of its new PM +5 Program, a strategic initiative designed to supercharge growth within its Property Management division.
Jan 192 min read


If you’re the smartest person in the room, you’ve hired the wrong team
For much of his early career, Andrew McCulloch (pictured) was rewarded for being the person who landed the big deals and carried the momentum.
Jan 185 min read


Is This Western Australia’s Best-Kept Secret?
Every so often, a property comes along that doesn't just offer a place to live, but a completely new way of life.
Jan 152 min read


One Calendar. Every Event. The Real Estate Industry Finally Has a Single Place to See What’s On
The real estate industry is one of the most active professional sectors in the country, with a constant flow of training sessions, webinars, seminars, conferences, awards programs and national events taking place across Australia and New Zealand.
Jan 152 min read


REMAX Multi Office Agency Merge to Prime Sunshine Coast Location
Cementing his commitment as one of the Sunshine Coast’s leading agents and business owners, REMAX Property Sales broker owner Tristan Brown has merged his two successful real estate offices to one centralised Sunshine Coast location.
Jan 142 min read


Industry Leaders Unite to Launch Harcourts Werribee
Three highly respected real estate professionals have united to launch Harcourts Werribee, a dynamic new real estate brand poised to redefine service standards across Melbourne’s Western Suburbs. Rick O’Halloran, Reece Beckley and Petar Krnjeta will lead this vibrant new office.
Jan 122 min read


What Sellers Really Need in Today’s Market: Clarity, Not Confidence Tricks
If you’re thinking about selling property today, confidence is easy to find. Advice is everywhere. Predictions are loud, promises are bold, and certainty is often delivered with great conviction.
Jan 123 min read


Preparing for Bushfire Season: What Every Australian Household Should Know
Australia is no stranger to bushfires, and as large parts of the country experience hotter days, dry conditions, and increased fire danger, it’s more important than ever to be prepared. Bushfire season can be unpredictable — conditions can change quickly, and preparation is often the difference between panic and confidence when it matters most.
Jan 93 min read


Simplicity in Leadership: Why “Less Is More” Will Define Property Management Careers in 2026
January has a particular energy.
After the intensity of December, the industry exhales. Inboxes quieten. The pace softens. Minds clear. It is one of the few moments in the year when reflection feels natural rather than forced.
And it is often in this quieter space that the most meaningful leadership realisations emerge.
For many property management professionals, the reset into 2026 is not about doing more. It is about doing less — with greater intention.
The quie
Jan 72 min read


What the Year of the Horse means for real estate in 2026
The real estate industry does not move in straight lines. It moves in cycles.
In the lunar calendar, 2025 was the Year of the Snake, a symbol associated with strategy, awareness and quiet transformation.
The Snake does not chase attention. It observes, adjusts and sheds what no longer works.
That symbolism landed with surprising accuracy across the property sector.
Jan 22 min read


What Carries Forward Matters More Than What Gets Left Behind
The final day of the year often invites reflection in real estate.
It is tempting to treat it as a clean break, a moment where one year ends and another begins with a fresh slate.
In practice, the market rarely works that way. Very little resets overnight.
What tends to carry forward are habits, perceptions and positioning.
Dec 31, 20252 min read
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