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6,500 Prompts in Less Than 24 Hours. What Are The Lessons We Need To Be Taking From AI, NOW
More than 6,500 prompts were generated by real estate professionals in less than 24 hours following the launch of Xenova, a new AI assistant developed by Real Estate Today.
For a platform introduced only days ago, the pace of early engagement has been difficult to ignore.
The response has reinforced a view long held by Real Estate Today, that while much of the industry continues to talk about artificial intelligence in abstract terms, the next phase will be defined by
Feb 12 min read


Families Pay $45,000 Premium for Homes in Catchment Zones of Sought-After Public Schools
As millions of Australian children head back to school, Raine &Horne property experts are reporting intense competition among families seeking to buy a home in the catchment zones of sought-after selective and non-selective public schools.
Feb 13 min read


Public Records, Private Lessons for the Property Industry
The New South Wales Government has unveiled a new public register designed to increase transparency around regulatory action taken against real estate agents, property managers and strata managing agents.
Feb 12 min read


2026: Turning Network Strength Into a Growth Advantage
As 2026 takes shape, early performance patterns across the network are already clear. Pipelines are building, recruitment conversations are active, and the gap between connected offices and isolated ones is widening.
Market conditions will always shift, but one growth lever remains entirely within our control: how well we use our network.
Feb 12 min read


Real Estate Today launches Xenova, a FREE AI-powered PR and marketing assistant built exclusively for the real estate industry
I know what your thinking, Chat GPT just called something else right? WRONG!
Real Estate Today today officially launches Xenova, a free AI-powered PR and marketing assistant designed to transform how real estate professionals create campaigns, build visibility and scale their personal brands.
Purpose-built for agents, businesses and networks, Xenova marks a major shift away from fragmented marketing tools and toward one intelligent assistant that understands real estate
Jan 302 min read


The One Marketing Strategy Agents Ignore While Chasing Everything Else
Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever.
For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work.
You will have noticed how quickly that narrative has collapsed.
Jan 203 min read


Harcourts Australia Launches ‘PM +5 Program’ to Drive Structure, Discipline, and Growth in Property Management
Harcourts Australia is proud to announce the launch of its new PM +5 Program, a strategic initiative designed to supercharge growth within its Property Management division.
Jan 192 min read


If you’re the smartest person in the room, you’ve hired the wrong team
For much of his early career, Andrew McCulloch (pictured) was rewarded for being the person who landed the big deals and carried the momentum.
Jan 185 min read


Is This Western Australia’s Best-Kept Secret?
Every so often, a property comes along that doesn't just offer a place to live, but a completely new way of life.
Jan 152 min read


One Calendar. Every Event. The Real Estate Industry Finally Has a Single Place to See What’s On
The real estate industry is one of the most active professional sectors in the country, with a constant flow of training sessions, webinars, seminars, conferences, awards programs and national events taking place across Australia and New Zealand.
Jan 152 min read


REMAX Multi Office Agency Merge to Prime Sunshine Coast Location
Cementing his commitment as one of the Sunshine Coast’s leading agents and business owners, REMAX Property Sales broker owner Tristan Brown has merged his two successful real estate offices to one centralised Sunshine Coast location.
Jan 142 min read


Industry Leaders Unite to Launch Harcourts Werribee
Three highly respected real estate professionals have united to launch Harcourts Werribee, a dynamic new real estate brand poised to redefine service standards across Melbourne’s Western Suburbs. Rick O’Halloran, Reece Beckley and Petar Krnjeta will lead this vibrant new office.
Jan 122 min read
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