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What the Year of the Horse means for real estate in 2026
The real estate industry does not move in straight lines. It moves in cycles.
In the lunar calendar, 2025 was the Year of the Snake, a symbol associated with strategy, awareness and quiet transformation.
The Snake does not chase attention. It observes, adjusts and sheds what no longer works.
That symbolism landed with surprising accuracy across the property sector.
What Carries Forward Matters More Than What Gets Left Behind
The final day of the year often invites reflection in real estate.
It is tempting to treat it as a clean break, a moment where one year ends and another begins with a fresh slate.
In practice, the market rarely works that way. Very little resets overnight.
What tends to carry forward are habits, perceptions and positioning.
Whitefox’s Dubai Expansion Marks a Major Step in the Globalisation of Australian Real Estate Brands
Australian prestige agency Whitefox has confirmed its entry into the Dubai market with a target of $500 million in first year sales, signalling a new era of ambition for Australian real estate brands operating at the top end of the market.
PR Isn’t Expensive. Being Invisible Is.
If your business or network didn’t grow this year, it’s not the market, the fees or the competition. It’s leadership, visibility and strategy. As costs rise and trust tightens, silence is no longer neutral. This is why PR, done properly, separates leaders from those left behind in 2026.
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