A 25 Year Old Agent Moved $34.6 Million in Two Weeks, Signalling Renewed Strength in the Prestige Market

Dec 8
2 min read

A concentrated run of prestige sales across Ascot and Hamilton has placed 25 year old Ray White Ascot agent Nick Roche at the centre of one of Queensland’s strongest high end performances this quarter.

Four properties sold within a fortnight for a combined $34.6 million, underscoring the depth of enquiry in Brisbane’s premium suburbs and the growing competitiveness of the inner city prestige market.

A standout performance supported by preparation

Roche’s results included an off market sale in Ascot at $10.8 million, the highest of the four transactions. The additional sales comprised a $9.8 million property on Alexandra Road, an $8.0 million residence in Hamilton that had previously failed to secure a result, and a $6.0 million land parcel on Dickson Terrace.

The Alexandra Road property drew more than 200 attendees at its first inspection and sold four days after launch, setting a new street benchmark.

Roche has been in the industry since the age of seventeen, beginning his career immediately after graduating from Brisbane Grammar School while completing a commerce degree at the University of Queensland.

He credits the fortnight of activity to months of preparation, consistent client work and disciplined follow through. His comments suggest a combination of focused effort and momentum rather than chance, reflecting the professional maturity he has developed despite his age.

What the sales streak reveals about Brisbane’s prestige cycle

The ability to place four premium properties under contract in rapid succession indicates that the upper end of Brisbane’s market is displaying stronger liquidity than some forecasts suggested.

Demand remains concentrated in tightly held pockets of Ascot, Hamilton and surrounding river suburbs, where scarcity continues to drive decisive buyer behaviour.

For vendors, these results reinforce that well positioned prestige homes can still transact efficiently when supported by strategic pricing, presentation and experienced agency leadership.

For the industry, it reaffirms that high value stock is not slowing in line with other segments of the market.

A case study in disciplined campaign execution

Roche’s capacity to revive an unsuccessful Hamilton listing highlights the impact of campaign structure and agent continuity on high end outcomes. The combination of targeted buyer engagement, strong private networks and responsive negotiation appears to have shaped the fortnight’s success.

The sequence of sales also reflects the importance of sustained preparation rather than short term market luck. High value campaigns increasingly reward agents who maintain structured pipelines and swift decision making, particularly in markets where premium listings remain limited.

Indicators to monitor as 2026 progresses

The Brisbane performance raises several indicators Real Estate Today will continue to track:

• buyer depth above the ten million dollar threshold

• the potential rise in off market transactions as demand intensifies• whether prestige pricing in Ascot and Hamilton influences neighbouring value perception

• the ongoing role of interstate migration in high end absorption rates

Brisbane enters 2026 with stronger prestige momentum than anticipated, and the next quarter will determine whether this pattern broadens or remains concentrated around a select group of blue chip suburbs.

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