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    The Victorian Government has announced a significant change to rental advertising laws, confirming that from 25 November 2025, all rental listings in the state must include a fixed, single price.


    The Victorian Government has announced a significant change to rental advertising laws, confirming that from 25 November 2025, all rental listings in the state must include a fixed, single price.


    The reform means landlords and property managers will no longer be permitted to advertise properties using price ranges, “from” statements, or “contact agent” placeholders. Instead, a clear, single rental amount must be displayed in every advertisement.


    The change, introduced as part of the state’s ongoing rental reforms, aims to improve price transparency and protect renters from bidding wars and misleading price representations.

    “Price transparency is vital. Renters have the right to know how much they can expect to pay,” said Minister for Consumer Affairs Nick Staikos.

    Platforms move to enforce compliance

    Real estate portals including Domain and realestate.com.au have already implemented updates to block listings that fail to include a fixed price, ensuring compliance with the incoming legislation.


    Consumer Affairs Victoria has backed the measure with the message “no price, no ad”, underscoring its intent to eliminate confusion and enforce fairness across the rental market.


    Industry implications

    For property managers and landlords, the new rule signals the end of flexible or negotiable pricing strategies.All Victorian rental listings must now include one fixed price — such as “$550 per week” — with no ranges or negotiable figures permitted.


    The reform sits alongside additional changes that include:

    • A full ban on rental bidding and acceptance of unsolicited offers.

    • Extended notice periods for rent increases and evictions.

    • Prohibition of “no-fault” evictions.


    Preparing for change

    Real estate professionals are being urged to review their listing templates and internal advertising workflows ahead of the November deadline. Non-compliant listings may be rejected by portals or attract scrutiny from regulators.


    The Renting Taskforce within Consumer Affairs Victoria will actively monitor listings to ensure adherence to the new requirements.


    A move towards greater transparency

    The fixed-price reform is expected to create a more level playing field for renters while enhancing consumer confidence in the real estate industry.


    For agents and property managers, the change represents an opportunity to demonstrate professionalism, accountability, and transparency in advertising practices.

    This article was independently written and edited by Real Estate Today. © Real Estate Today 2026 – All Rights Reserved.

    Real Estate Today is the most engaged & influential real estate industry publication throughout Australia and New Zealand.

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