Ray White Strengthens Its Grip on Canberra’s Prestige Property Market

By Real Estate Today Australia | Independent real estate industry publication | Australia’s most influential real estate news platform for professionals

Ray White has reinforced its dominance across Australia’s luxury property sector with the launch of its new Manuka office, marking a decisive move into Canberra’s most exclusive suburbs.

The expansion solidifies Ray White’s reputation as the prestige brand of choice across Australia and New Zealand, a reputation built on decades of market leadership, innovation, and trust.

A Strategic Step Into the Capital’s Luxury Core

For more than 15 years, Ray White Canberra, led by Ben Faulks and Scott Jackson, has been one of the capital’s most consistent performers, selling one in every nine homes across the region.

Now, with a flagship office in Manuka designed by leading interior specialists Capezio & Copeland, the group is positioning itself at the heart of Canberra’s blue-chip property scene.

“This move was a natural evolution in our journey toward market leadership,” said Ben Faulks, Chairman of Ray White Canberra. “Around Australia and New Zealand, Ray White is synonymous with luxury. It makes sense to deliver that same experience to Canberra’s core prestige markets.”

Raising the Bar in Prestige Real Estate

Ray White currently markets 2.4 times more properties over $5 million than any other real estate network in Australia or New Zealand, a testament to its dominance in the upper echelon of the market.

Dan White, Managing Director of the Ray White Group, said the new Manuka presence reflects the company’s long-standing leadership in high-value transactions.

“The luxury segment isn’t just another market for us, it’s part of our DNA,” White said. “For decades, our group has quietly led the field in prestige sales.

Now we’re stepping up to celebrate that leadership more prominently.”

White added that the group’s focus is on building genuine relationships with high-net-worth clients who expect more than just a sales result.

“When you’re dealing in luxury property, you’re not just selling a house, you’re providing counsel, discretion and legacy planning. Our agents become trusted advisors, not just agents,” he said.

Market Timing and Momentum

Faulks noted that recent interest rate cuts and First Home Buyer Grant changes have injected renewed confidence into the Canberra market, with flow-on benefits expected to reach the upper tiers of the city’s property sector.

“Our focus has always been on staying ahead of the curve,” Faulks said. “With shifting economic conditions and rising buyer confidence, the timing for Manuka couldn’t be better.”

A Fresh Perspective for Canberra’s Prestige Scene

Ray White’s arrival in Manuka brings a modern, client-centric approach to an area traditionally defined by long-established operators.

Backed by the Ray White Group’s cutting-edge technology and market intelligence, the team intends to reshape perceptions of luxury real estate in the nation’s capital.

As White put it: “We have some of the best prestige agents in the country, and I have no doubt the Manuka team will deliver the same high standard of care, marketing, and attention to detail that defines our brand.”

The opening of Ray White Manuka signals more than another office launch, it underscores how Australia’s prestige property market is consolidating under the nation’s strongest brands.

With technology, reputation and performance converging, Ray White continues to set the benchmark for what modern luxury real estate looks like: data-driven, brand-led, and deeply relationship-focused.

In a city where discretion and legacy matter as much as results, the Manuka office is set to become the capital’s new address for prestige property.