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    Ray White Double Bay is the original home of high performance

    Ray White Double Bay secures major industry recognition, including the CEO Cup, for its market leadership in Australia's prestige property sector. Learn more.

    Real Estate TodayEditorial teamThursday 12 November 2026 · 4 min read
    Ray White Double Bay is the original home of high performance

    The office took home nine awards, including the CEO Cup for principals Elliott Placks and Michael Krimotat, which recognises leadership and contribution to the wider Ray White group.

    Ray White Double Bay is home to some of Australia’s top residential agents by value of property sold. Of the top 100 agents in Australia, 24 of them work at Ray White, more than the next three brands combined, who collectively sold $5.3 billion in property.

    Ray White NSW/ACT CEO Tim Snell said the business held a unique place in the top group.

    “Ray White Double Bay is a foundation office and a large part of Ray White’s legacy in NSW. Their leadership in arguably Australia’s most prestigious markets plays a critical role in connecting our presence in luxury markets across the country,” Mr Snell said.

    “This year we rewarded Elliott and Michael with the CEO Cup for NSW, recognising their contribution to the greater Ray White group. They amplify the family values of the company through world-class customer service, developing leadership from within, and investing to make sure their business and brand are best in market.”

    Mr Snell said the office’s local community had backed that approach.

    “Their community has recognised those efforts, selling 1 in 5 homes across Double Bay, Rose Bay, Bellevue Hill, Dover Heights, Point Piper and Vaucluse, a market that transacts nearly $5.5 billion a year. We are immensely proud of their long-standing partnership with the family,” Mr Snell said.

    RW2

    The awards also sit within a broader story of elite performance across Ray White.

    Ray White Managing Director Dan White said high standards weren’t something you reach once and keep. “They have to be earned again every year and Ray White Double Bay has done that for nearly four decades,” he said.

    “The best businesses in our group lift the bar for everyone around them. Elliott Placks, Michael Krimotat, Ashley Bierman and Warren Ginsberg and their team have built an office where excellence is the expectation, not the exception, and where the next generation of leaders learns what that looks like.”

    The business spans residential and commercial sales, projects, property management and mortgage broking through Loan Market Double Bay, all operating from a landmark office the principals built for their team in Double Bay.

    Ray White Group CEO of Performance and Value Thomas McGlynn said the office’s ambition stood out.

    “What I’ve always admired about great businesses is that they’re never entirely satisfied with where they are. Elliott and Michael have continued to invest in their people, develop future leaders, attract some of the industry’s best talent and raise the standard of service they provide to their clients,” Mr McGlynn said.

    RW3

    “As they approach 40 years with Ray White, it’s incredibly exciting to see a business with such a rich history still showing the ambition and energy to achieve so much more. We’re enormously proud to be continuing that journey together.” 

    Ray White Double Bay Principal and Managing Director Elliott Placks said the recognition followed a demanding year.

    “Being recognised by our own network, alongside some of the best agencies in the country, is something we don’t take for granted,” Mr Placks said.

    “This year asked more of us than most. Campaigns took longer, and clients needed more support. To be recognised at the end of a year like that means a great deal to all of us.”

    “As Ray White Double Bay heads into its 40th year, we’re focused on the next forty. We’ll keep investing in our people and in new technology, so every client gets the best of both: experience they can trust and an agency that keeps moving forward.”

    Mr Placks was also named No.2 Principal in NSW/ACT, a result earned while leading the office and selling alongside his team.

    Ray White Double Bay Principal and Director Michael Krimotat said the team’s focus remained on what comes next.

    “We’re incredibly proud, but mostly we’re grateful: to our team and to the clients who trusted us. Moments like this make you stop and appreciate what we’ve built together,” Mr Krimotat said.

    “The best thing about a business with this much history is that we’re still building it. As we head into our 40th year, I believe our best years are ahead of us.”

    Other individual honours went to Andrew John, named the network’s No.1 Sales Associate of the Year, and Principal and Director Ashley Bierman, ranked No.8 Salesperson across NSW/ACT.

    • Ray White Double Bay at the 2026 Ray White NSW/ACT Awards
    • No.1 NSW/ACT Office
    • No.1 International Office
    • CEO Cup: Elliott Placks and Michael Krimotat
    • No.2 Principal: Elliott Placks
    • No.1 Sales Associate of the Year: Andrew John
    • No.3 Property Management Office
    • No.3 Best in Market, Business
    • No.8 NSW/ACT Salesperson: Ashley Bierman
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