Prospecting initiative drives 203% surge in lead generation calls across the Raine & Horne network

The launch of Raine & Horne’s new Prospecting Leaderboards initiative in April has delivered an immediate impact across the network, with prospecting call activity surging by 203% in just one month.

The leaderboards initiative reflects the super brand’s commitment to practical, results-driven tools that help agents grow market share and build stronger pipelines. The initiative also promotes healthy competition by tracking prospecting calls logged using the “telemarketing” note type in CompassPlus and CommercialPlus, the group’s powerful CRM platforms used across its residential, commercial, and rural offices.

“Prospecting remains one of the most effective ways to build a strong pipeline,” said Chris Nicholl, CEO of Raine & Horne. “Although we were the first network to embrace AI back in 2017 as part of our lead generation strategy, traditional prospecting techniques like telemarketing are still relevant.”

Mr Nicholl added, “Despite April being impacted by Easter and Anzac Day public holidays, traditionally a quieter period for prospecting, our network responded enthusiastically to the leaderboard challenge, and the results speak for themselves.”

Gold star for prospecting powerhouse

Gold Coast real estate powerhouse Raine & Horne Coomera/Pimpama/Robina/Mudgeeraba led the charge, which claimed the top office spot with 2,595 recorded calls and five of its team members ranking in the national top 10.

Sales agent Nathan Deegenaars from the same office was named Top Prospecting Agent for April, recording an impressive 802 calls.

Jason Read, Principal of Raine & Horne Coomera/ Pimpama/Robina /Mudgeeraba, which is one of the super brand’s top-performing Queensland offices, said the success came down to a simple change in how the team tracked their existing prospecting efforts.

“When the Prospecting Leaderboards was rolled out in April, our team immediately wanted to be part of the initiative. We were already doing prospecting calls successfully, and we started using the telemarketing note type,” he said.

Mr Read noted that recording activity in their office is second nature. “Prospecting Leaderboards makes it easy to track daily figures and success. We talk about it every day in the office to ensure we’re staying on target, finding and nurturing leads in our database.”

As the May leaderboard resets, the spotlight is now on other regions to rise to the benchmark Mr Read and his team have set.

With all three top agents and the leading office based in Queensland, Mr Nicholl noted that the Sunshine State has set a high bar for the rest of the country as they hit the phones in May.

“We’re excited to see who’ll rise to the top next,” He added, “This initiative proves that when you combine process, motivation, and smart tech, real growth follows.”