Northern Sydney independent joins forces with Raine & Horne to fast-track growth

With an eye on expanding its sales and property management services, one of Northern Sydney’s most active and respected independent agencies, Frankada Property Group, established in 2018, is making a significant leap forward by joining leading Australasian property group, Raine & Horne.

Yiran Zeng, Principal of the newly launched Raine & Horne Ryde and a proud local said the move to join the 142-year-old real estate super brand was motivated by a desire to streamline branding, marketing, and lead generation as the business enters its next phase of growth.

“By joining Raine & Horne, we tap into a trusted, century-old name that gives us instant credibility and helps us scale faster with the support of industry-first marketing tools, proven systems, and broader exposure, Ms Zeng said.”

“The refreshed brand design and marketing tools were another big drawcard. It’s modern and really eye-catching.”

Raine & Horne Executive Chairman, Angus Raine, highlights the role that technology has to play in supporting the success of new offices, “I am thrilled to welcome Yiran and her team to our network.

“I look forward to seeing both the Raine & Horne Ryde team, as well as the Ryde community, benefit from our suite of cutting-edge technology such as our AI-powered social media marketing platform, Amplify.”

New Ryde office launches with experienced team as demand collects speed

The new Raine & Horne Ryde office is being launched with a team of 10 staff, including six sales agents and a growing property management division.

The office will service Ryde and surrounding suburbs, including Meadowbank, West Ryde and Putney.

“The Ryde area is incredibly diverse, it offers everything from entry-level apartments to high-end properties,” Ms Zeng said.

“The area continues to see strong buyer demand, particularly among young professionals and families, with open home attendances up by as much as 30% since the start of the year.”

Investor activity is also strong, with some apartments delivering gross rental yields above 5%, according to Ms Zeng. With property market activity in Ryde picking up and more interest rate cuts on the horizon, the timing of the office launch is ideal.

Ms Zeng added, “There’s more energy in the market now than earlier in the year. Buyer demand is growing, and additional interest rate cuts could further stimulate activity.”

Local insight meets academic expertise

Raine & Horne Ryde’s principal brings a wealth of academic expertise to the business, holding a Master’s in Property Studies from the University of Queensland and a Bachelor of Commerce (Accounting) from the University of Sydney.

“My academic background helps me evaluate market trends, conduct feasibility assessments for clients, and provide clear, data-driven advice, especially useful for developers and renovators,” Ms Zeng added.

“First and foremost, I genuinely like the area. I’m the kind of agent who sells best when I believe in what I’m selling, and I truly believe in Ryde.”

Raine & Horne Ryde will also actively grow its property management services, leveraging the group’s systems and support to expand its rent roll across the district.

“Our property management team is experienced in both residential and commercial, and we’re looking to grow our rent roll significantly with the backing of Raine & Horne,” Ms Zeng added.