Launched by Real Estate Today in January 2026, My RET has evolved in just six months from a personalised publishing experience into an industry-first ecosystem combining news, audio, events, artificial intelligence, training and business growth.
In January 2026, Real Estate Today Founder and Publisher Nic Fren launched My RET with a simple but radical proposition:
Industry media should adapt to the individual — not force every individual into the same experience.
Six months later, that vision has evolved into something considerably bigger.
Conceived and led by Fren, My RET has transformed from a personalised content experience into an intelligent professional ecosystem where agents, property managers, principals and industry leaders can create their own world within Real Estate Today.
Members do not simply consume Real Estate Today.
They build their own version of it.
They can select the markets, subjects and areas of the industry that matter to them, create a personalised intelligence feed, listen to articles instead of reading them, save important content and curate conferences, webinars and events aligned with their individual interests and ambitions.
They can then move beyond consuming information through AI roleplay training, brand-building programs, marketing campaigns, podcasts, audio briefings and practical professional-development resources — all within one connected environment.
More Than Personalisation
My RET was not created simply to recommend different articles to different people.
It was created to fundamentally rebuild the relationship between an industry publication and its audience.
A sales agent focused on winning listings should not receive the same experience as a property manager, business owner, technology leader or principal running a multi-office network.
Inside My RET, every member decides what they follow, what they listen to, which events they discover, what they save, what they practise and where they want to grow.
A member can listen to an important industry story while travelling between appointments, save it for later, discover an event connected to that topic, practise a relevant conversation through AI roleplay and access a campaign that helps turn that knowledge into action.
Information is no longer the final product. It is the beginning of the experience.
Fren said My RET represented the future he believed industry media had to move towards.
When I launched My RET in January, I was not interested in creating another login, another subscription or another generic news feed.
I wanted to change what an industry publication could actually do for the person using it.
My RET allows every member to create their own professional world. They determine what they read, what they listen to, which events matter to them, what they want to learn and where they want to improve.
Six months later, it has evolved far beyond what we originally launched. It is becoming the foundation for how media, artificial intelligence, professional development and audience experience can work together.
Building the Future Before It Arrives
The future of publishing will not be defined by static homepages, generic newsletters or every reader receiving the same experience.
It will be defined by intelligent platforms that understand their audiences, adapt around the individual and connect information with meaningful action.
My RET positions Real Estate Today at the forefront of that change.
By bringing together personalised journalism, article audio, curated events, artificial intelligence, professional training and marketing execution, the platform has created a new model for industry media.
It also establishes the foundation for what comes next: deeper personalisation, smarter recommendations, expanded audio experiences and increasingly sophisticated AI capabilities delivered directly into each member’s world.
The first six months were about building and proving the foundation, Fren said.
What comes next is about making the experience smarter, more intuitive and increasingly indispensable to the professionals using it.
My RET is not another feature within Real Estate Today. It is the future we are building Real Estate Today around.
My RET Premium is available for $9.95 per month across the Real Estate Today ecosystem.
About Real Estate Today
Real Estate Today is an independent digital media and professional intelligence platform founded and published by Nic Fren through Bespoke Media Management.
The platform combines independent journalism, industry intelligence, personalised technology, artificial intelligence and professional-development resources designed for the modern real estate industry.
This article was independently written and edited by Real Estate Today. © Real Estate Today 2026 – All Rights Reserved.
Real Estate Today is the most engaged & influential real estate industry publication throughout Australia and New Zealand.
