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We need to talk about something I see all the time: a beautiful new logo, a fresh colour palette, maybe even a shiny website refresh... but no consistent content, no updated blog, no regular social posts, and definitely no clear message.

With six new offices joining Harcourts this month, I've been reflecting on what truly drives success in our industry. Sure, we talk about market knowledge, negotiation skills, and property expertise—and these matter enormously. But there's something deeper at play that I believe separates thriving agents from those who simply survive: social capital.

Recently, someone asked me how I manage contracts and pay structures for my team. It was a genuine question, but it struck a chord. Because the truth is, I’ve spent years making sure we do things right, and that didn’t happen by accident.

In just six months, Bianca Burgdorf — Director at Stockdale & Leggo Langwarrin — has sold two properties off-market using TikTok as her...

You don’t build culture with a values poster on the wall. You build it with the example you set when you think no one’s watching.

Adrian Knowles, CEO, Harcourts Australia knows that change is never easy, especially in an industry as established and traditional as...

Let’s be honest for a second - running a sales business can feel like being on a hamster wheel. You’re running hard, doing all the things, and somehow still feeling like you’re not getting ahead. Sound familiar?

Aussie is pleased to announce One Agency as its first real estate agency group partnership under its new Aussie for Agents platform, revealed today at One Agency’s Alive in 25 international conference in Wellington, New Zealand. 

“So it’s 4pm on a Friday afternoon. I’m sitting at my desk staring out the window and already thinking about how far I will go over my calorie limit for the day with whatever wine and chocolate combo I pick up on the way home.

In an industry as competitive as real estate, standing out isn’t just important – it’s everything. But how do you break free from the pack and build a business that not only succeeds but thrives? The answer lies in the power of personal branding.

Amidst the success stories and sold stickers, a pressing legal question often arises: who actually owns the agent’s social media account—the agent or the agency?amidst the success stories and sold stickers, a pressing legal question often arises: who actually owns the agent’s social media account—the agent or the agency?

Two Property Sales Through TikTok in Weeks | How This Director Is Changing the Game