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🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today. Today, Nic Fren sits down with the powerhouse...

As more and more join the blue team, Harcourts Chief Growth Officer Tina Ashton shares how interfirm collaboration and knowledge-sharing drive business growth across the network.

If you’ve been relying on Instagram purely as a brand awareness tool, it’s time to rethink your strategy. In a significant update, Google has begun indexing Instagram content, including Reels, carousels, and posts from professional accounts into search results. This changes everything for real estate professionals and marketers.

One of his earliest moves? Literally chasing Ray White Double Bay Managing Director Elliott Placks down New South Head Road, determined to land a meeting. It worked — and it was just the beginning.

"Since implementing Harcourts REACH, the impact on our business has been profound. Results I once thought would take years to achieve have become a new reality, reshaping how we approach our marketing efforts and measure success."

In a profession where success is often measured in sales figures, Ben Kingsberry has taken a markedly different path—one that prioritises leadership over listings and long-term growth over short-term wins. When Ben rejoined his family business in 2011, he assumed, like many returning second-generation professionals, that selling real estate would be central to his role.

Harcourts, a leading global real estate group, has launched Harcourts Real Care, a bespoke white-label version of The Rise Initiative's acclaimed Real Care app.

For years, real estate agencies have invested heavily in building strong brands, delivering excellent service, and investing in their people. But behind the scenes, a quiet shift has been underway. While agents focus on listings, portals have been building audience and not just any audience, your audience. In the name of convenience, many agencies have outsourced arguably the most valuable part of their business; their customer connection.

Let’s clear something up: great service used to be enough.

As temperatures drop around large parts of Australia, weather and market conditions remain warm in Far North Queensland as southerners begin their annual migration north.

The PM Collective is thrilled to announce the largest Coffee and Conversations for Real Estate Professionals event to date, set to take place on 8 August 2025.

I’ve always believed that leadership isn’t just about making the tough calls or forging ahead with bold strategies. Sometimes, the most powerful move you can make is to simply step back.