Harcourts Community Reports Record Lead Quality Following Strategic Partnership with Chunky Duck

Harcourts Community has reported its strongest month on record for both lead volume and lead quality, attributing the surge to a new digital advertising initiative.

Giulia Bitto, Marketing Manager at Harcourts Community, confirmed that Google Ads have now become the office’s best-performing lead source, with the vast majority of enquiries coming from high-intent local property seekers.

This success marks the first major win resulting from a newly forged strategic partnership between Harcourts International and Search Engine Marketing (SEM) specialists, Chunky Duck.

With 40 per cent of all Harcourts website traffic originating from Google Search, the real estate group identified platform visibility as a strategic necessity to place offices directly in front of clients actively seeking real estate services.

Following a rigorous evaluation of SEM providers across Australia and New Zealand, Chunky Duck was selected for its scalable, data-driven approach tailored specifically for the real estate industry.

Their technology is designed to make SEM accessible and transparent for offices of all sizes. By developing a customised Google search advertising solution, the partnership ensures campaigns effectively increase brand awareness and generate appraisal enquiries.

Alicia Johncock, Harcourts International Digital Marketing Manager (pictured), emphasised the corporate team’s commitment to evolving their digital support structures. She stated,

"It has been inspiring to see how our offices have embraced this partnership and the success they are already achieving. We are stepping into a brave new world of digital capability, and we are here to support you every step of the way to ensure your office thrives in this landscape."

For offices looking to replicate this success, the data suggests that diligence and patience are essential. The strategy requires a commitment of at least three to four months to allow campaigns to settle and optimise fully.

Furthermore, a cohesive approach involving strong on-site SEO with location-based keywords is recommended to ensure paid traffic converts effectively and targets the correct geographical areas.

This partnership signals a new era of digital capability for Harcourts, ensuring its network remains at the forefront of digital marketing innovation and continues to connect effectively with local communities.