Abercrombys Opens Hobart office with Georgie Rayner To Lead

Leading Melbourne luxury real estate firm Abercrombys has announced its first interstate expansion  with the opening of a Hobart office, marking a significant milestone in the business’s growth.

The new  office which officially opens this week will be located in the Gattonside heritage building in the  prestigious Battery Point precinct and will be led by highly respected Hobart local Georgie Rayner. 

The move into Tasmania reflects Abercrombys’ continued success in Melbourne’s luxury lifestyle  market and its considered approach to growth – expanding only where the right people and long standing client demand align. 

The Hobart office will focus on luxury and lifestyle properties across Battery Point, Sandy Bay and  surrounding areas, including unique estates heritage homes, waterfront residences and architecturally  significant properties as well as boutique luxury new developments.

The expansion also strengthens  Abercrombys’ ability to support clients seeking lifestyle and generational property opportunities beyond  Melbourne, as well as buyers from other states attracted to Tasmania’s lifestyle, climate and value. 

Abercrombys CEO Sally O’Connell said the decision to expand into Hobart was a natural evolution of  the Abercrombys portfolio-driven model. 

“Abercrombys has always been about building long-term, trusted relationships rather than chasing  transactions. Many of our Melbourne clients are looking to expand their property portfolios into lifestyle  and regional markets, and Hobart continues to emerge as a compelling destination – both as a place  to live and as a safe haven for investment,” Ms O’Connell said. 

“Our expansion into Tasmania allows us to support clients across generations and geographies, while  remaining true to our boutique, luxury positioning.” 

Georgie Rayner, a Hobart local with deep personal and professional connections throughout the  community, was a natural choice to lead the office.

Born and raised in Hobart, Rayner brings a strong  understanding of the city’s property landscape, having begun her career locally before building an  impressive professional network across Melbourne and Tasmania. 

After spending two decades in Melbourne running a successful events business specialising in high profile society weddings and major racing events, Rayner returned to Hobart with her family, where she  has quickly re-established herself as a trusted and highly connected property advisor. 

“Georgie embodies everything Abercrombys stands for – integrity, discretion, relationship-driven  service and a genuine passion for property,” Ms O’Connell said.

“She is exceptionally well connected,  deeply respected, and has an innate understanding of the Hobart market. She was the clear choice to  establish our first interstate office.” 

Rayner said she was proud to bring the Abercrombys brand to her hometown. 

“Hobart is experiencing a quiet confidence in its property market. It’s not driven by seasons or school  terms like larger cities – much of the activity is local or returning Tasmanians, alongside considered  interstate buyers seeking lifestyle, acreage and long-term value,” Ms Rayner said. 

“Abercrombys’ focus on luxury, discretion and generational relationships resonates strongly here. I’m  excited to introduce a new standard of service to the Hobart market.”

The Hobart office will commence operations immediately, with Rayner set to go live with her first  property listings this week. 

Now entering its 21^st year, Abercrombys continues to grow market share in Melbourne’s Stonnington  and Boroondara regions while remaining committed to its boutique positioning.

The business will  continue to consider new markets selectively, ensuring each expansion reflects its core values and  meets the evolving needs of its clients.