Most agencies and sales teams have spent years building relationships with past clients. The real question is what happens to those relationships once they're sitting in the CRM.
That's the thinking behind a new partnership between Real Estate Today and ActivePipe by MoxiWorks. ActivePipe is now a Major Partner of Real Estate Today Australia and Real Estate Today New Zealand for 2026–27.
Turning your database into your best source of listings
ActivePipe by MoxiWorks helps agencies and sales teams turn the database they already have into consistent, measurable opportunities. Using database insights and automated marketing, it helps agents send the right message to the right person at the right time. It also shows which contacts are becoming active, before those opportunities get buried in the CRM.
Today, more than 230 real estate agencies and 5,000 mortgage agencies across Australia and New Zealand use ActivePipe to build stronger client relationships and accelerate business growth.
Why this partnership matters
Real Estate Today Founder and CEO Nic Fren said the partnership was especially relevant now that agencies are focused on getting more value from the relationships and data they already hold.
“Most real estate businesses have spent years building substantial databases, but the value of that information depends on what they actually do with it,” Fren said.
ActivePipe addresses a very real issue for the industry. It helps businesses understand the people already in their database, communicate with them more effectively, and create opportunities from relationships they've already invested in.
“That makes this much more than a brand partnership. There's a practical benefit in putting ActivePipe's expertise, education and technology in front of our audience across Australia and New Zealand,” said Fren.
ActivePipe Managing Director Ali Vaez said Real Estate Today's audience was exactly who ActivePipe wanted to reach.
“Real Estate Today has built a trusted, engaged audience of agency leaders and sales professionals across Australia and New Zealand,” Vaez said. “Our goal is simple: help more real estate businesses realise the value already sitting in their databases. This partnership gives us a platform to share what we've learned working with agencies every day, and to show how consistent, data-led marketing turns past relationships into future business.”
Celebrating the industry's best
ActivePipe by MoxiWorks is also the Presenting Partner of the inaugural Real Estate Today Awards 2027, recognising excellence across agencies and agents in Australia and New Zealand. ActivePipe will sponsor the major network and office awards, and host the after-party once the awards ceremony concludes.
Submissions open on 1 October 2026 and close on 16 November 2026. The awards will be held on 4 March 2027 at Cruise Bar, Circular Quay, Sydney.
What's next
Over the coming months, ActivePipe by MoxiWorks will share practical education with the Real Estate Today community. Look out for the first edition in your inbox on Wednesday 30 September 2026, covering The Dirty Truth About Your Database.
This promoted article was supplied by ActivePipe by MoxiWorks and published as paid content. It was reviewed by Real Estate Today for publication standards. © Real Estate Today 2026 – All Rights Reserved.
Real Estate Today is an independent real estate industry publication covering Australia and New Zealand.
