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Recently, someone asked me how I manage contracts and pay structures for my team. It was a genuine question, but it struck a chord. Because the truth is, I’ve spent years making sure we do things right, and that didn’t happen by accident.

You don’t build culture with a values poster on the wall. You build it with the example you set when you think no one’s watching.

Adrian Knowles, CEO, Harcourts Australia knows that change is never easy, especially in an industry as established and traditional as...

Let’s be honest for a second - running a sales business can feel like being on a hamster wheel. You’re running hard, doing all the things, and somehow still feeling like you’re not getting ahead. Sound familiar?

In an industry as competitive as real estate, standing out isn’t just important – it’s everything. But how do you break free from the pack and build a business that not only succeeds but thrives? The answer lies in the power of personal branding.

Amidst the success stories and sold stickers, a pressing legal question often arises: who actually owns the agent’s social media account—the agent or the agency?amidst the success stories and sold stickers, a pressing legal question often arises: who actually owns the agent’s social media account—the agent or the agency?

If you’ve been relying on Instagram purely as a brand awareness tool, it’s time to rethink your strategy. In a significant update, Google has begun indexing Instagram content, including Reels, carousels, and posts from professional accounts into search results. This changes everything for real estate professionals and marketers.

"Since implementing Harcourts REACH, the impact on our business has been profound. Results I once thought would take years to achieve have become a new reality, reshaping how we approach our marketing efforts and measure success."

I’ve always believed that leadership isn’t just about making the tough calls or forging ahead with bold strategies. Sometimes, the most powerful move you can make is to simply step back.

Living in the heart of a city has loads of appeal if leading the city lifestyle is for you.

I’m going to say it: You didn’t start your property management business to spend your days wrestling with Canva, writing captions, or trying to keep up with Instagram trends.

It’s been real estate gospel for decades. Agents have been trained to obsess over marble benchtops, subway tiles, and statement tapware like they’re the stars of the show.