The Agency Launches New Campaign Highlighting National Model

National real estate group The Agency has rolled out a new brand campaign, signalling its intent to strengthen its position across the Australian market while continuing to build recognition of its business model.

The campaign was introduced earlier this month in Tasmania through a television commercial on the Seven Network.

It is now being extended nationally, supported by social media content that carries state-based messaging designed to connect with local audiences.

The Agency said the initiative has been developed to highlight the scale of its operations and the advantages of its “borderless” model.

Under this structure, agents are able to transact across markets rather than being restricted to a single region, which the group says encourages collaboration and provides clients with access to a wider network of expertise.

In outlining the campaign’s direction, The Agency explained that the focus is on reinforcing what differentiates the group in a competitive marketplace — flexibility for its agents and stronger outcomes for clients.

The campaign launch follows a period of steady expansion for the business across multiple states.

Industry commentators note the timing reflects a broader trend within real estate: national brands are leaning into strategic marketing campaigns not just to attract clients, but also to position themselves more strongly with agents at a time of intense competition for talent.