Raine & Horne Expands into Residential Real Estate in Port Macquarie, Led by Familiar Local faces

For nearly three decades, Raine & Horne Commercial Port Macquarie has built a reputation as the most trusted and experienced commercial real estate agency in the region – and now it is expanding its expertise into residential real estate sales and property management.

Led by long-term principal Luke Horton, the office holds a dominant market share and an unmatched track record of success in commercial real estate. “Our office has consistently delivered high-performing outcomes and lasting client relationships based on trust, integrity, and local knowledge.”

Behind the scenes, Mr Horton has been building and growing a team to evolve, and says, “Today, we’re ready to expand.

“We are excited to announce the launch of a new Raine & Horne Port Macquarie residential office.” 

He continued, “When you walk into our office, you’ll find a full-service real estate team ready to handle everything, whether it’s residential, sales, leasing, commercial, or property management – and all under one roof.”

The timing of the launch aligns perfectly with Raine & Horne’s recent brand refresh, according to Mr Horton. “It’s a perfect time to fly the Raine & Horne residential flag in Port Macquarie.”

“From business spaces to family places, we’re growing with our community.”

The expansion into residential real estate

Under the leadership of its award-winning director, Mr Horton, Raine & Horne Commercial Port Macquarie holds a dominant share of the local commercial property market.

“We had nowhere left to grow commercially. We either had to expand geographically - to Taree or Coffs Harbour, or diversify locally. The opportunity to expand into the residential sector was both natural and strategic,” says Mr Horton.

While Raine & Horne Commercial Port Macquarie’s background has been firmly in commercial, Mr Horton sees strong synergies in expanding into the residential sector.

“For years, we’ve referred residential business elsewhere, so bringing it in-house made perfect sense.” “There are over 1,000 residential sales a year in Port Macquarie, and if we can capture even a modest percentage, that’s significant growth.”

Port Macquarie’s growth, lifestyle, and investment appeal show no signs of slowing

Residential property demand remains strong from both owner-occupiers and investors, with major events such as the Ironman event in Port Macquarie attracting visitors who often decide to invest in the area.

Our major industries are building houses and providing aged care – both growth sectors.

“COVID accelerated remote working trends, and Port Macquarie has attracted professionals from Sydney who now live here full-time.”

The town’s lifestyle appeal is backed by infrastructure and local industry strength. “Port Macquarie boasts over seventeen beaches in the area, no parking meters, a navigable river, and some amazing businesses that fly under the radar,” Mr Horton says.

Long-term relationships and proven results 

Mr Horton said the expansion into residential real estate is a natural evolution for the business, reflecting its long-standing commitment to client service and community relationships. 

“We don’t just transact, we build partnerships. Our philosophy is simple: today’s service is tomorrow’s business,” he said. “This forward-thinking approach is the foundation of our long-standing client base and the reason we’re a trusted office.

“Whether you’re buying your first home, expanding your property portfolio, or managing an asset, our team at Raine & Horne Port Macquarie and Raine & Horne Commercial are ready and willing to deliver expertise, care, and results every time.”