One Agency Taps Into Subscription Economy, Fuels Rapid Network Expansion in 2025
- Oct 2
- 2 min read
As consumers increasingly embrace subscription-based services in their daily lives, real estate network One Agency is experiencing rapid growth, attributing its success to a model that mirrors this fundamental shift in consumer behaviour.
In 2025 alone, the group has already onboarded over 18 new offices to its unique subscription-based platform, a clear indicator of the model's appeal to real estate professionals.
What was first pioneered by publishers in the 17th century, long before milk delivery and magazine subscriptions became popular in the mid to late 1800’s, has today become a dominant force in the 21st-century economy.
Subscription services make up a huge part of modern-day life, from phones and news to meals and entertainment. This transition from one-off purchases to ongoing access for value and convenience is now reshaping entire professional industries.
One Agency successfully adapted this concept for real estate as early as 2008, replacing traditional franchise fees, which are often a percentage of commission, with a simple, fixed monthly subscription.
Mindy Powell-Hodges, Global Head of Memberships at One Agency, explains the appeal. "Our members are empowered to build their own business on their own terms, and the subscription model means they keep 100% of their commission.”
This structure provides real estate professionals with financial predictability and the autonomy to operate as independent business owners, while still benefiting from the resources and brand recognition of an international network.
“We provide the brand, the resources, and the network; they provide the hustle and reap all the rewards. It's that simple," says Powell-Hodges.
The model’s appeal is reflected in the network's accelerated growth, as more real estate professionals seek alternatives to out-dated franchise structures. The high-reward-for-effort ratio allows members to retain their full commission, empowering them to reinvest in their business and client services.
The widespread adoption of subscriptions has made consumers and professionals comfortable with the relational model of paying for ongoing access to value.
One Agency’s growth indicates a significant trend within the real estate sector, where professionals are choosing a framework that supports entrepreneurial independence over restrictive, commission-based franchise agreements.
"Agents get the best of both worlds," says Powell-Hodges. "They have the independence to run their own show, but they’re not going it alone.
They have the backing of a recognised international brand and a community of other high-performing agents to collaborate with."
By offering a fixed monthly fee instead of traditional commission splits, One Agency provides its members with financial freedom, operational autonomy, and access to a collaborative network of like-minded industry leaders.
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