Harcourts Selects Chunky Duck as Exclusive Google Ads Partner

Chunky Duck, a specialist Search Engine Marketing (SEM) agency, has announced a major partnership to engineer a bespoke Google search advertising solution for real estate giant Harcourts.

Following an extensive procurement process, Chunky Duck has been selected as the preferred Google Ads partner for more than 600 Harcourts offices across Australia and New Zealand.

With 40% of Harcourts' website traffic currently originating from Google Search, maintaining visibility on the platform is essential for connecting with high-intent local clients.

The new partnership aims to place Harcourts offices directly in front of potential vendors and landlords precisely when they are searching for real estate services. Chunky Duck has developed a customised advertising framework designed to increase brand awareness, grow website traffic, and generate appraisal enquiries.

The agency combines deep SEM expertise with advanced technology to build campaigns that are designed to improve consistently over time, rather than remaining static after launch.

Harcourts evaluated several SEM providers across Australia and New Zealand before making their selection. Chunky Duck was ultimately chosen for offering a scalable, data-driven solution that is specifically designed for real estate offices, making SEM accessible and transparent for every branch regardless of size.

"After an extended procurement process, we’re pumped to announce we’ve been selected as the preferred Google Ads partner for Harcourts and their 600+ real estate offices across Australia and New Zealand," said Ryan Griffin (pictured), Managing Director of Chunky Duck.

"Performance marketing has changed dramatically over the last year, and we’ve got big plans to apply our media modelling across such an incredible agent portfolio. Our partnership with Harcourts will revolutionize how their offices connect with potential clients through targeted search advertising."

Alicia Johncock (pictured), Digital Marketing Manager at Harcourts, commented on the strategic value of the collaboration, noting the agency's ability to deliver proven results in the property sector.

"We chose Chunky Duck for their innovative, data-driven approach and proven ability to deliver results in the real estate sector.

This solution makes SEM accessible and effective, ensuring our offices remain competitive in the digital landscape," said Ms. Johncock. "Having only just launched the partnership, strong interest has been shown across the Harcourts network already."

"With Chunky Duck, we're not just launching campaigns; we're building long-term strategies that continuously improve."