Brand Alignment: Opening Amazing Doors in the World of Commercial Real Estate

Being part of one of Australasia’s largest real estate groups is already a powerful advantage.

But when that also connects you to the world’s largest commercial independent brokerage network, the opportunities become truly global.

Recently, a select group from Australia and New Zealand attended the NAI Global Asia PAC regional meeting in Ho Chi Minh City (Saigon).

Led by Jason Luckhardt, Head of Commercial for NAI Harcourts Australia, the team explored emerging commercial precincts, joined global panels on cross-border investment, and networked with Vietnam’s development elite.

“Aside from the exceptional content, the business opportunities were evident in every discussion,” Mr Luckhardt shared.

“The connections were multidirectional—Vietnamese developers were eager to explore Australian markets, and vice versa.”

The event brought together delegates from China, Korea, Vietnam, Mexico, the USA, Australia, and New Zealand. Highlights included:

•             Insights from NAI Mexico on leveraging research and marketing to drive nearshoring opportunities.

•             A showcase of NAI Korea’s impressive USD $3.4B in capital market transactions over four years.

•             NAI Global’s new international president, Alex Waddey, on expanding the network’s global footprint.

•             Keynote address from former Deutsche Bank General director, Tri Pham Nguyen

Jason Luckhardt summed up the experience:

“The NAI model is such a great connector and fits so well with our Harcourts network. Whether in a capital city or a regional centre, we can offer support and pathways that would normally be inaccessible.”

“This is what brand alignment looks like in action—unlocking doors, building bridges, and creating real business opportunities across borders.”