Australia’s Buyers’ Agents Finally Have Their Own Platform — Meet Buyerly

A new real estate platform called Buyerly has officially launched, giving buyers’ agents a dedicated space to promote buyer briefs by posting active client requirements — including budget, location, and timing — and enabling listing agents to search for real, qualified demand in real time.

In an industry long centred around property listings, Buyerly flips the model by showcasing buyers, not stock — helping agents on both sides of the transaction connect earlier, faster, and with greater context.

“This is exactly what buyers’ agents have been asking for,” said Nic Fren, founder of Buyerly and Bespoke Media Group. “They’re doing the work, securing briefs, representing serious clients — but until now, they’ve had nowhere to promote that demand at scale. Buyerly changes that.”

A Welcome Addition to the Industry Toolkit

Buyerly is designed to complement existing platforms — not replace them. It’s a lightweight, agent-first tool that offers a smarter way to surface off-market potential, initiate meaningful conversations, or validate listing decisions with real-time buyer demand.

It’s particularly relevant for:

• Buyers’ agents looking to promote active briefs and increase reach

• Listing agents seeking to match stock with qualified buyers pre-market

• Agents working with clients who want to buy before they sell

• Professionals wanting to generate activity before launching formal campaigns

  
  

  “These conversations already happen behind the scenes every day,” Fren says. “Buyerly just brings them into one place — searchable, accessible, and professionally managed.”

  
  

Built for Agents. Not Built to Monetise Them.

Buyerly was developed with a clear intention: to support the agent, not commercialise the relationship.

• ✅ No referral fees

• ✅ No interference in the deal

• ✅ No data harvesting

• ✅ No disruption to agent-client relationships

  
  

  * “This isn’t a lead gen engine or a portal play,” Fren explains. “It’s a clean tool to help professionals find each other and act faster — without the noise.”

  
  

A Long-Awaited Response to Industry Demand

Buyers’ agents have been asking for a platform like this for years — one that puts their clients' needs in front of the right people, without relying on passive networks or chance introductions.

Buyerly answers that call. It empowers buyers’ agents with visibility and gives listing agents a new avenue for uncovering real, qualified interest — especially in pre-market or off-market scenarios.