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If your business or network didn’t grow this year, it’s not the market, the fees or the competition. It’s leadership, visibility and strategy. As costs rise and trust tightens, silence is no longer neutral. This is why PR, done properly, separates leaders from those left behind in 2026.

Featuring Stockdale & Leggo Langwarrin Director Bianca Burgdorf 🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today. What happens when you ditch signboards, skip the portals, and spend zero on ads? In this episode, we’re diving into a marketing approach that’s cutting through the noise — and delivering real results. Two posts. Two buyers. Two sales. All from TikTok. No video production. No paid boosts. Just smart, native content designed to st

Your First Year as a Buyer’s Agent Will Break You, Unless You Learn This One Truth About Rejection

Every year, the real estate industry repeats the same conversation in January. Why some agents seem to start the year already in motion.Why others spend weeks trying to warm the market back up.

The final days of the year are often framed around what comes next. New goals. New plans. New momentum. What is discussed far less is what gets left behind.

The week of Christmas sits outside the usual operating rhythm of the real estate industry. Campaigns pause, inboxes quieten and decision-making slows. For many professionals, this is viewed as downtime. In reality, it is a period where judgement, rather than activity, becomes the differentiator. Property markets do not switch off during Christmas week. Buyers, sellers and landlords continue to observe conditions, reassess timing and form opinions about who appears informed, c

In the lead up to Christmas, many agencies begin to wind down marketing and outreach, assuming attention has largely shifted away from property.

For years, I’ve heard the phrase “Success leaves clues” in motivational speeches and business books. It suggests a neat path to achievement—just follow the breadcrumbs left by others, and you’ll find your way. I’ve even said it myself a few times. But lately, I’ve started to think this platitude is one of the biggest clues that we’re completely missing the point.

REAL ESTATE TODAY ANNOUNCES FINALISTS FOR THE 2025 TRAILBLAZER AWARDS RECOGNISING THE INDUSTRY LEADERS RESHAPING REAL ESTATE IN AUSTRALIA AND NEW ZEALAND

What if I told you that some of the most successful decisions I've made as CEO came not from spreadsheets or market analyses, but from that peculiar feeling in my stomach that whispered, "This is right"?

Have you ever lost a listing you were sure you had in the bag? I certainly have. The initial sting is sharp, isn't it? It’s tempting to spiral into what I call ‘Why Mode’ – a rabbit hole of questions like, “Why did the vendor choose another agent?”, “Why didn’t my presentation land?”, or even, “Why does this always happen to me?”

There is a shift underway inside Australian real estate that is not being spoken about openly. It is not showing up in clearance rates or headline sales figures just yet.