Lifestyle Group acquires Nolan Partners Coffs Harbour

Lifestyle Group Expands Presence Across Regional NSW with the Acquisition of Nolan Partners Coffs Harbour

Lifestyle Group has strengthened its footprint across regional New South Wales, proudly welcoming Nolan Partners Coffs Harbour to its growing network of purpose-built, people-first real estate offices.

Founded by David Gray, Lifestyle Group continues to build a movement redefining what success looks like in regional Australia - one that’s not about size or scale, but about impact, opportunity, and belonging.

“Coffs Harbour is a very strategic acquisition for us - connecting our local offices in Nambucca, Valla and Bellingen in the south with our Clarence Valley offices in Grafton, Wooli, Yamba and Maclean,” said David Gray, CEO and Founder of Lifestyle Group.

“It completes an important piece in our footprint along the Mid North Coast, creating greater opportunity for our teams and clients alike.

We now have a presence that spans the coast from Forster to Brunswick Heads and as far west as the rural heartlands of Casino.”

Nolan Partners brings with it more than two decades of trusted experience and deep community roots, making it a natural fit for the Lifestyle Group.

“Nolan Partners have been a serious player in the Coffs Harbour market for almost 21 years to the day,” said Jonathan Maggs, Lifestyle’s Head of Brand & Client Experience.

“Their mission and values align perfectly with ours - this merger was a no-brainer. Together, we’ll continue building genuine relationships and delivering a real estate experience grounded in care, connection and community.”

For the founders of Nolan Partners, Melissa and Scott Nolan, joining Lifestyle was about alignment of values, opportunity for their team, and a shared vision for the future.

“Being a longstanding business for over two decades, when the opportunity came along to join Lifestyle, our number one priority was our team,” said Melissa Nolan.

“We wanted to ensure we were aligning with a group that would allow our people to grow and thrive.

Lifestyle has built a reputation for fostering an environment that genuinely supports its people, encouraging collaboration, innovation, and professional development.

Their focus reflects exactly what Nolan Partners has always stood for - community, connection, and care - so this partnering just made sense.”

After more than two decades serving the Coffs Harbour community, the decision to join Lifestyle marks a significant next step in their evolution.

“Things are constantly changing in real estate, and that pace of change is only going to accelerate,” they said.

“While we’ve always been proud to lead the market on the Coffs Coast, we’re never content to stand still - we’re always striving for more.

Joining Lifestyle felt like the next natural step to make sure we continue to give both our clients and our team the very best.

Being part of a larger network means greater access to training, innovation, and resources that ultimately benefit our clients. It also opens up more career runways and growth opportunities for our team, which has always been a big priority for us.”

And while the business evolves, its local heart remains unchanged.

“Our team isn’t changing - we’re all still the same locals who live, work, and invest right here in the community.

That local heart and connection will never change; it’s who we are,” they added. “What this partnership gives us is a greater reach and access to the best minds and resources across the region.

It means we can continue to do what we love - supporting our community - while also learning and growing alongside some of the most forward-thinking professionals in the industry.

Personally and professionally, it’s about evolving without losing touch with the people and the place that made us who we are.”

Looking ahead, the team sees the partnership as the next chapter in an already remarkable story.

“What excites us most is that while the name might be changing, the essence of who we are isn’t,” with Scott Nolan adding “Nolan Partners has always been more than a brand - it’s the people, the relationships, and the legacy we’ve built over the past two decades.

That’s what continues. This partnership with Lifestyle allows us to build on everything we’ve achieved while opening new doors for our team, our clients, and the Coffs Harbour community.

There’s a real sense of momentum - and we’re excited to see what we can achieve together.”

While the acquisition expands Lifestyle’s geographic reach, David Gray is clear that the brand’s focus remains firmly on people, not postcodes.

“When we grow, it’s never about adding dots on a map,” he said.

“It’s about creating opportunity, backing local teams, and investing in the communities we believe in. We want to make sure regions like Coffs Harbour continue to thrive - economically, socially, and personally - because when our communities prosper, we all do.”

The addition of Coffs Harbour follows a string of strategic acquisitions across Nambucca Heads, Valla, Harrington, Bellingen and Halliday’s Point, reinforcing Lifestyle’s long-term vision to move the Great Australian Dream regional - where life feels fuller, not faster, and success is defined by meaning, not just metrics.