Harcourts REACH Blends Innovation and Results to Redefine Real Estate Success

Harcourts, a leader in real estate services, has taken property marketing to revolutionary heights with Harcourts REACH, a cutting-edge system powered by global technology giant CCT.

Launched in October 2023, REACH is delivering remarkable results, proving to be a game changer for both sellers and agents.

Analysis shows that properties marketed through Harcourts REACH sell an average of 4 days faster and achieve on average, a $16,000 higher price compared to properties marketed by agencies not using the system. The advanced technology provides sellers with an enviable edge in today’s dynamic property landscape by maximising market reach and performance.

“Harcourts REACH is an important cog within our technology stack and is critical to how we deliver high-performing digital marketing at scale,” said Trent Sutton, Chief Marketing Officer at Harcourts.

Innovation in Action

Harcourts REACH leverages the power of AI and digital marketing to create superior results.

Utilising property photos and bespoke copywriting, the system dynamically generates more than 100 tailored ad variants. These ads are continually analysed in real time using AI, identifying and removing underperformers, while optimising and scaling successful ones. It’s a system designed for efficiency and impact.

“The new tool positions a best-in-class technology that allows Harcourts agents to promote property, brand, and agent across the major social channels at scale,” continues Alicia Johncock, Digital Marketing Manager, Harcourts International.

Offices Share Their Success Stories

Real success is measured by results on the ground, and Harcourts offices using REACH have been quick to praise its effectiveness.

Rick Fleming, sales manager shared, “Harcourts Launceston have recently completed our strongest year on record.

This has aligned with a change in the way we advertise our properties and ourselves by utilising the REACH platform. Internally we have no doubt that REACH has played a strong part in this incredible result for our business and would encourage other Harcourts franchises to consider implementing REACH into their advertising schedule. 

Nicholas Loftus, selling principal, Harcourts Ascot, added,

“We are finding that the platform is a real edge when it comes to covering the extra 1% in marketing. A prime example is 5 Alleena Street, Chermside – quite a stunning property that was pushing the boundaries for pricing in the suburb.

We had a reach campaign on it, which actually drew in the majority of our serious buyers, including the ultimate buyer who flew down from Rocky to view, who was not actually searching at the time but googled Hamptons house once, and then it followed her everywhere.

REACH has transformed how we market properties. It’s a system that not only helps us, but helps our clients get the best possible outcome every time.”

Tailored Marketing That Works

Harcourts REACH taps into the digital channels people actively and passively use every day, guaranteeing peak market visibility for every home listed.

By delivering turnkey digital marketing solutions at scale, Harcourts REACH ensures sellers benefit from maximum visibility and enhanced buyer engagement, leading to quicker sales and better prices.

For sellers, REACH isn’t just a marketing tool. It’s a ticket to a standout property campaign that rises above the competition.