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REAL ESTATE TODAY ANNOUNCES WINNERS FOR THE 2026 TRAILBLAZER AWARDS

It’s the phrase I hear almost every week. "I just want to hit 1,000 properties." It is usually said with ambition, often with pride, and sometimes with a distinct undercurrent of exhaustion. But while it sounds impressive at a dinner party, it is one of the most dangerous targets in our industry.

Agents are throwing thousands of dollars a month at cold lead generation and wondering why it feels harder than ever. For a few years, the industry was sold the promise of shortcuts. One hundred leads in ninety days. Set-and-forget funnels. Ads that would magically replace relationships. And for a moment, it looked like it might work. You will have noticed how quickly that narrative has collapsed.

Harcourts Australia is proud to announce the launch of its new PM +5 Program, a strategic initiative designed to supercharge growth within its Property Management division.

For much of his early career, Andrew McCulloch (pictured) was rewarded for being the person who landed the big deals and carried the momentum.

If you’re thinking about selling property today, confidence is easy to find. Advice is everywhere. Predictions are loud, promises are bold, and certainty is often delivered with great conviction.

Australia is no stranger to bushfires, and as large parts of the country experience hotter days, dry conditions, and increased fire danger, it’s more important than ever to be prepared. Bushfire season can be unpredictable — conditions can change quickly, and preparation is often the difference between panic and confidence when it matters most.

January has a particular energy. After the intensity of December, the industry exhales. Inboxes quieten. The pace softens. Minds clear. It is one of the few moments in the year when reflection feels natural rather than forced. And it is often in this quieter space that the most meaningful leadership realisations emerge. For many property management professionals, the reset into 2026 is not about doing more. It is about doing less — with greater intention. The quie

The real estate industry does not move in straight lines. It moves in cycles. In the lunar calendar, 2025 was the Year of the Snake, a symbol associated with strategy, awareness and quiet transformation. The Snake does not chase attention. It observes, adjusts and sheds what no longer works. That symbolism landed with surprising accuracy across the property sector.

The first day of the year carries a certain expectation in real estate. Fresh starts. Renewed energy. A sense that momentum can be switched on simply because the calendar has changed.

The final day of the year often invites reflection in real estate. It is tempting to treat it as a clean break, a moment where one year ends and another begins with a fresh slate. In practice, the market rarely works that way. Very little resets overnight. What tends to carry forward are habits, perceptions and positioning.

If your business or network didn’t grow this year, it’s not the market, the fees or the competition. It’s leadership, visibility and strategy. As costs rise and trust tightens, silence is no longer neutral. This is why PR, done properly, separates leaders from those left behind in 2026.